September 03, 2020
As per the research report titled ‘Soundbar Market Size By Type, By Distribution Channel, Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026’ available with Market Study Report, global soundbar market is estimated to expand considerably during 2020-2026.
Rapid technological advancements coupled with the enhanced sound quality offered by the soundbars are key factors augmenting the growth of the market.
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For the record, a soundbar is an oblong-shaped, slim audio device with numerous individual speakers that are placed adjacent to each other. These instruments are used to enhance the sound quality of televisions and are typically placed flat on the TV stand or mounted on the wall below the TV.
Moreover, minimal space requirements of the devices, increasing adoption of soundbars as built-in speakers by TV manufacturers, and customer preference towards the product over TV speakers are leading to an upsurge in the product demand, which in turn is stimulating the overall market outlook.
Additionally, features such as Bluetooth connectivity along with the capability of the instrument’s tweeters and subwoofers to handle low as well as high sounds are further fueling the market expansion.
Based on type, the market is segmented into 2.1 channel, 5.1 channel, 7.1 channel, and others. The report states that the other segment accounted for 16% of the market share in the year 2019 and is expected to show similar growth throughout the forecast period, owing to the product’s high affordability and enhanced sound home theatre experience as compared to the 5.1 channel.
With regards to the distribution channel, the offline distribution channel is estimated to register a robust CAGR of around 3% over 2020-2026, primarily due to the broad offline distribution channel in Asia-Pacific region.
Moving on to the regional analysis of the report, Middle east & Africa soundbar market is projected to exhibit a CAGR of over 1% through 2026. Increasing urbanization along with rising disposable income of the consumers are fostering the expansion of the regional market.
Leading organizations operating in global soundbar market include Yamaha Corporation, Vizio Inc., Sony Corporation, Sentry Industries, Inc., Sennheiser Electronic GmbH & Co. KG, Samsung Electronics Co. Ltd., Polk Audio, Plantronics, Inc., Pioneer Corporation, LG Corporation, Koninklijke Philips N.V., Klipsch Group Inc., JBL Professional, Harman International Industries, Inc., Dynaudio, Bowers & Wilkins Group Ltd., Bose Corporation, Bang & Olufsen A/S, Anker Technology (UK) Ltd., and Acoustic Research, Inc. among others.