According to the report titled ‘Asia Pacific Home Audio Equipment Market Forecast 2027 By Distribution Channel, By Technology, Research Report, Country Outlook, COVID-19 Impact Statistics, Price Trends, Historic Data, Growth Prospects, Competitive Industry Share’, available with MarketStudyReport, Asia Pacific home audio equipment market is estimated to reach a valuation of USD 15 billion by 2027.

Increasing government efforts in India, Japan, and South Korea are accelerating the growth of the electronics sector coupled with increasing construction of industrial and R&D facilities are the key factors driving the growth of the Asia Pacific home audio equipment market.

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During COVID-19 lockdowns, people switched to streaming materials such as OTT content, Internet content, podcasts, and surfing through TV channels. This impelled the need for better sound quality given the content is audio heavy.

Hence, the mounting demand for soundbars instilled with features such as wireless playback, voice help, a stylish design, Chromecast, and location versatility will add traction to the growth of the home equipment market size in Asia Pacific.

Based on the technology type, the market is categorized into wired and wireless segments. Among these, the wireless audio receiver segment is expected to gather momentum by 2027, owing to its small size & excellent performance, enabling sound amplification without requiring a new speaker, and connecting several wireless devices to broadcast sound.

Meanwhile, the wired soundbar system is estimated to expand substantially through 2027, due to its easy connection to TVs through HDMI, including subwoofers that allow internet and Bluetooth communication with other devices and connecting with smart speakers such as Alexa or Google Home, etc. for better sound effects.

Moving on to the distribution channel, Asia Pacific home equipment industry share from the online segment is projected to grow rapidly through the forecast timeline, ascribed to a variety of options available on a single platform, improved user interface to enhance consumer’s purchasing experience, and providing discounts and other incentive programs on the official website to turn the target audience into loyal customers.

Geographically, India market is expected to gain significant traction through the forecast timeline, owing to several government initiatives to boost the e-commerce platforms as well as the focus to assist e-commerce enterprises through programs such as the Digital India campaign.

The key players in Asia Pacific home audio equipment market are Amazon.com Inc., Bose Corporation, JVCKenwood Corporation, Panasonic Corporation, Samsung Electronics Co. Ltd., Vizio Inc., Apple Inc., Google LLC, LG Electronics Inc., Polk Audio, Sony Corporation, and Voxx International Corporation.