According to the business intelligence report titled ‘Asia Pacific Set Top Box Market Forecast 2027 By End-Use, By Type, By Recording, By Sales Channel, Research Report, COVID-19 Impact Statistics, Country Outlook, Price Trends, Historic Data, Growth Prospects, Competitive Industry Share’, available with MarketStudyReport, Asia Pacific set top box market is slated to display a robust growth rate and exceed a valuation of USD 9 billion by 2027.

Penetration of television in rural areas as well as increasing adoption of DTH subscriptions across households are the primary factors fueling Asia Pacific set top box market growth.

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Further, burgeoning number of internet users, favorable government policies, and swift digitization have expanded the revenue margins of the industry over the past few years.

Statistics submitted by the Telecom Regulatory Authority of India (TRAI) cite that more than 320,000 subscribers were added to the existing subscriber base, which raised from 70.26 million in March 2020 to 70.58 million by June 2020.  Reliable sources also suggest that subscription video on demand (SVOD) subscribers in Southeast Asia crossed the threshold of 29.6 million in the first half of 2021, with over 10 million new additions in the first 6 months of the year. Hence, high potential of OTT platforms and hybrid set top box will create profitable opportunities for the industry players.

Moving on, Asia Pacific set top box industry is segmented on the basis of type, recording, sales channel, enduse, and regional bifurcations.

In terms of type, the hybrid segment is slated to foresee a considerable growth through the analysis timeframe, owing to the dual capability of these devices to be compatible with both broadcasting and IP bound videos, boasting of a wide array of viewing options.

From a geographical standpoint, India and China are the major contributors to overall market remuneration attributable to amplification in television viewership in both the nations.

The competitive terrain of Asia Pacific set top box industry sphere is majorly influenced by established companies such as Advanced Digital Broadcast Holdings SA, Zinwell Corporation, Technicolor SA, Shenzhen Skyworth Digital Technology Co. Ltd., Sumitomo Electric Industries Ltd., Shenzhen SEI Robotics Co. Ltd., SerComm Corporation, Samsung Electronics Co. Ltd., Sagemcom Broadband SAS, KAON Media Co. Ltd., Mybox Technologies Pvt Ltd., Humax Co. Ltd., Guangdong Hybroad Vision Electronics Technology Company Ltd., CommScope Inc., TechniSat Digital GmbH, and Amino Technologies plc