According to the recent research report titled ‘Automotive NVH Materials Market Size By Material, By NVH Treatment, By Vehicle, Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026’, available with Market Study Report, global automotive NVH materials market is projected to register substantial gains during 2020-2026.
 

Surging consumer demand of vehicle comfort with low NVH levels, increasing consumption of plastics in automotive production, and technological advancements in NVH materials are the key factors driving the market growth.
 

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Automotive NVH (noise, vibration, & harshness) is a major concern for bystanders, passengers, and drivers. It adversely impacts sales of a vehicle model as excessive amount of any of these can result in low stellar product perception in customers and affects the sales volume.
 

Trends such as electrification, ride sharing, and others are emerging globally, handling the harshness, vibration, and noise and consequent buzzling, rattling, and squeaking issues of the vehicle’s interior.
 

However, high volatility in raw material prices and temporary closure of manufacturing facilities on account of COVID-19 pandemic is likely to hamper the industry expansion.
 

Based on material, the industry is segmented into polyvinyl chloride, polyamide, polyurethane, polypropylene, rubber, and others. Polyamide segment is projected to expand with a CAGR of 5.5% over the assessment period as it enhances vehicle NVH performance and provides stiffness along with high strength.
 

Polyvinyl chloride segment is expected to amass USD 650 million by the year 2026, credited to surging demand from automotive industry on account of its superior toughness. Others segment includes acrylonitrile butadiene styrene, polyester, etc. and is likely to hold 10% volume shares of the market through 2026.
 

Elaborating on NVH treatment, the industry is categorized into damper, absorber & insulator, insulator, and absorber. Absorber segment is expected to reach USD 1000 million by the end of 2026 owing to rising applications in dashboard, hood, headliner, etc.
 

Citing the regional landscape, North America is projected to record a CAGR of 6% and witness decent traction over the study period. This regional growth is attributable to favorable trends of light commercial vehicles. Meanwhile, Europe is likely to hold one-fifth volume share of global automotive NVH materials industry by the year 2026.
 

Latin America is expected to accrue USD 1000 million through 2026 on account of increasing use of NVH materials in passenger cars. Middle East & Africa market is likely to witness a sluggish growth rate over the analysis period pertaining to low product demand in comparison to other regions.
 

Major contenders in global automotive NVH materials market are Park Nonwoven Pvt. Ltd., ROUSH, Paracoat Products Ltd., Anand NVH Products, Inc., Autins, Covestro AG, Sumitomo Riko Co. Ltd., Fostek Corporation, Vibroacoustic AG, Boyd Corporation, NVH Korea, The Dow Chemical Company, ElringKlinger AG, BASF SE, and 3M Company.