As per the report titled ‘Embedded Software Market Size, By Operating System (General Purpose Operating System (GPOS){Windows, Linux[Ubuntu, RedHat, Debian, OpenSUSE, Fedora], Android}, Real Time Operating System (RTOS){VxWorks, QNX, FreeRTOS, ARM Mbed}), By Function (Standalone System, Real Time System, Network System, Mobile System), By Application (Automotive, Consumer Electronics, Manufacturing, Retail, Media & Entertainment, Military & Defense, IT & Telecom), Industry Analysis Report, Regional Outlook (U.S., Canada, UK, Germany, France, Italy, Spain, China, Japan, Australia & New Zealand (ANZ), South Korea, India, Brazil, Mexico, GCC, South Africa) Growth Potential, Competitive Market Share & Forecast, 2019 - 2025’, available with Market Study Report, the global embedded software market is anticipated to surpass USD 20 billion by the year 2025.
 

Rising adoption of IoT solutions, advancements in artificial intelligence & machine learning, and government initiatives for digitalization are the major growth driving factors for embedded software market. Rising demand for embedded OS in vehicles to improve in-vehicle infotainment systems, such as navigation, adaptive cruise control, parking assistance, and airbag is stimulating the market growth.
 

Growing focus towards improving user experience has encouraged the use of embedded software in consumer electronics. These software solutions have transformed the standalone and single-featured devices to feature-rich, upgradable, converged, and network-connected devices. Manufacturers are adopting embedded software for developing devices such as personal computers, smart TVs, smartphones, and home automation systems with integrated with wi-fi and backbone internet servers & routers, which in turn is aiding the market expansion.  
 

Based on the operating system, Android OS segment is anticipated to witness the fastest CAGR of over 12% during the analysis period, owing to the availability of open-source code to a large community of developers. Embedded Android OS offers various advantages over proprietary embedded OS such as a zero licensing fees, stable kernel, and access to a broad library of open source codes & device drivers. Moreover, the use of android OS based embedded solutions to enable IoT across smart cities, transportation, and agriculture will amplify the market growth in the forthcoming years.
 

On the other hand, Ubuntu OS segment accounted for modest market share in 2018, owing to rising adoption of cloud solutions by enterprises. Ubuntu works together with cloud services to deliver an optimized kernel and infrastructural system, faster security updates, and minimize network & storage cost for its users.
 

Furthermore, VxWorks OS segment held significant share of embedded software market in 2018, owing to increasing number of drones and autonomous systems. VxWorks can be embedded into a wide variety of unmanned & autonomous systems. This factor coupled with its cost effectiveness and high level of security are boosting the segmental growth.
 

Based on the function, standalone embedded system segment held 70% market share in 2018 and is expected to grow substantially in the coming years, on account of its simplicity and ability to execute tasks solely without relying on any other component. These systems are widely used in consumer electronics, automobiles, and process control industries to create a link between devices without the help of any host. Burgeoning demand for smartphone and smart wearables will further propel the segmental share in the years to come.
 

Speaking of the application spectrum, embedded software market from automotive segment will witness significant growth over the forecast timeline, pertaining to increasing demand for real-time systems to cope with rising complexities of ECUs and microcontrollers used in automobiles. The system can be used to alter octane levels in fuel, adjust suspension, manage security systems, and anti-lock braking systems.
 

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Considering the geographical outlook, Asia Pacific embedded software market is projected to grow with 10% CAGR over the predicted timeframe. Rising adoption of RTOS in embedded systems across various industry verticals is driving the regional growth. Advanced embedded systems and automotive technologies have eased the sharing of real time information regarding vehicle systems, thereby, indicating a higher adoption of these systems in the regional automobile industry.
 

Major players of embedded software market include Intel Corporation, Microsoft Corp., IBM Corporation, Advantech Co. Ltd., ENEA Software AB, Green Hills Software AB, Express Logic, HCL Technologies Ltd., and LG Electronics, Inc. among others.