According to the research report titled ‘Europe Fitness Equipment Market Size By End Use, Equipment, Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020 - 2026‘, available with Market Study Report, Europe fitness equipment market is anticipated to surpass USD 4 billion by the year 2026.
 

Europe fitness equipment market growth is majorly driven by rise in the number of consumers owning fitness equipment for enhanced workouts at home. Moreover, launch of on-demand classes by fitness equipment providers, offering users virtual workout sessions with experienced trainers, is positively impacting the business landscape. For instance, Technogym S.p.A launched Technogym Live Digital platform for operators to virtually stream their studio classes to members at home a plethora of workout options to choose from the app.
 

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Speaking of the Covid-19 pandemic, increasing number of infections has led to temporary shutdown of gyms and fitness centers, hence negatively impacting the Europe fitness equipment market outlook. However, gyms and fitness centers are expected to gain revenues post the lockdown period. Furthermore, fitness enthusiasts are inclined towards buying high-quality home workout equipment to boost immunity. 
 

Based on equipment, strength training segment in Europe fitness equipment industry will witness an increased demand on account of various advantages of these products such as better body balance, enhanced bone health, and decreased susceptibility of diseases like arthritis. Lower cost of strength equipment such as free weights, barbells, and dumbbells in comparison to cardio machines is further boosting the segmental share.  
 

As per the regional analysis, 8% of the European population had gym or health club membership in 2019 and witnessed a growth rate of 9.7% for 15 year and above aged individuals. Increasing trend of gym memberships particularly in countries such as France, Austria, Germany and Sweden are expected to contribute to the Europe fitness equipment market growth in the coming years. In fact, EuropeActive cites that 21.6% of the total population in Sweden have gym memberships, trailed by Norway and Denmark at 21.4% and 18.6% respectively.
 

Key players influencing Europe fitness equipment market trends are Core Health & Fitness, Torque Fitness, Amer Sports Corporation, Heinz Kettler GmbH & Co. KG, Eleiko Group AB, Escape Fitness Ltd., Icon Health & Fitness Inc., Johnson Health Tech Co., Ltd., Technogym S.p.A, Nautilus Inc., and Hoist Fitness Systems, Inc.