According to the research report titled ‘Europe Pet Wearable Market Size By Technology, By Product, By Application, By End-Use, Research Report, Country Outlook, Price Trends, Growth Prospects, Competitive Industry Share & Forecasts, 2020 - 2026’, available with Market Study Report, Europe pet wearable market is poised to record a strong compound annual growth rate over 2020-2026.
 

Growing concerns regarding safety of pets among owners, along with introduction of innovative & advanced wearable technologies such as smart collars with integrated cameras and sensors for tracking and monitoring are the adding considerable traction to Europe pet wearable market growth.
 

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Additionally, increased adoption of smart belts by pet owners for their pet safety while travelling is also enhancing the market outlook. Moreover, rising geriatric population across the region is creating lucrative prospects for adoption of companion animals, subsequently enhancing the overall remuneration scope.
 

Elaborating on the Covid-19 impact, the precautionary approach embraced by pet owners toward social distancing has impelled the demand smart pet collars with location trackers so that they can rest sure about their pet’s safety. In particular, growing awareness regarding the risk of exposure for pets in COVID-19 affected households is augmenting Europe pet wearable market demand.
 

For the record, pet trackers help in tracking the location, monitoring heart rates & breathing rates, as well as behavioral pattern of pets such as activity levels, chewing, eating, licking, and sleeping, so that owners can understand the physical wellness of their pets. Pet trackers can detect any abnormal behavior due to illness, allowing faster treatment for the pets. Mobile apps can be used to access the data collected  through the RFID devices and health-tracking sensors, which makes it easier for veterinary doctors to diagnose health conditions in pets.
 

Based on technology, the industry is segmented into GPS, RFID devices, Bluetooth and sensor among others. Speaking of the application range, the marketplace is divided into identification & tracking, medical diagnosis & treatment, behavior monitoring & control, fitness monitoring, and others.
 

Moving on to the end user spectrum, the business space is categorized into household and commercial. As cited in the report, household users segment held a significant market share in 2019 and is likely to expand lucratively over the forecast duration owing to the prevalence of coronavirus in many European countries like Italy, Russia, France and the U.K.
 

Prominent players in Europe pet wearable industry are GoPro Inc., GEA Group AG, Garmin Ltd., ‎Furtrieve LLC, FitBark Inc., Findster Technologies, Equisense, DogTelligent, Delaval International AB, Datamars SA, Dairymaster, and Silent Herdsman/ Afimilk Ltd.