October 12, 2020
As per the report titled ‘Europe Power Sports Market Size By Vehicle, Industry Analysis Report, Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 - 2026’, available with Market Study Report, power sports industry in Europe is anticipated to surpass a valuation of USD 8.5 billion by the year 2026.
Emergence of fully-electric power sports vehicles including ATVS, UTVs, and watercrafts which produce less noise, consume less fuel, are environment-friendly serve as a major growth impetus for Europe power sports market. Favorable government policies regarding low-emission vehicles are encouraging the development of innovative electric products in the region. Furthermore, growing consumer focus towards economic fuel consumption and low-maintenance personal snowmobiles & watercraft are drafting a favorable scenario for business expansion.
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Besides, safety programs and certifications for educating and training customers, offered by power sports-related authorities like European ATV Safety Institute, and Snowmobile Safety & Certification Committee decrease the likelihood of accidents, thereby positively impacting power sports industry in Europe. However, rapid spread of coronavirus across European nations has stifled the market expansion due to temporary restrictions on recreational activities. On the bright side, the industry is expected to rejuvenate post the lockdown period.
Based on vehicle type, snowmobiles segment of Europe power sports industry is set to grow considerably in the coming years. The growth is attributable to the product’s ability to efficiently travel in heavily snowy terrain. High demand from cold countries and their utilization in local police, defense, and government activities are boosting the sales of snowmobiles. Moreover, emergence of advanced snowmobile models with two-stroke and four-stroke engines, increased seating capacity, and compact design are impelling the segmental share.
Key players influencing Europe power sports market trends are KYMCO, Yamaha Motor Co. Ltd., BRP Inc., Kawasaki, Honda Motors Co. Ltd., and Polaris Inc.