As per the report titled ‘Europe Smart Clothing Market Size By Product, Application, Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2017 – 2024’, available with Market Study Report, Europe smart clothing market is projected to surpass USD 1 billion by the year 2024.
 

Growing health consciousness, especially among the youth population is driving the growth of smart clothing market in Europe. Increasing number of fitness and modeling professionals in Italy and UK is augmenting the demand for intelligent textiles. Health maintenance benefits of smart clothing are encouraging the product adoption. Rising implementation of connected technology in consumer electronics and wearable products coupled with growing consumer inclination towards smart products will foster the market growth in the forthcoming years.
 

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Based on the product type, smart undergarments segment is expected to account for a significant market share over the forecast timeline. Integration of fabric sensor arrays in undergarments that enable wireless charging and tracking of heart rate, blood pressure, temperature, and hydration levels of the body will play a key role in augmenting the segment growth. Moreover, these garments are water resistant and can be washed on regularly while still retaining the performance benefits.
 

Speaking of the application spectrum, Europe smart clothing industry from military & defense sector will see modest growth during the estimated timeframe, owing to increased demand for smart products catering to the security requirements of officials. Growing adoption of advanced and smart wearables among military workers to monitor the fitness levels on a regular basis while extensive training, along with the alerts about potential battlefield threats are enhancing the segment share.
 

Major players of Europe smart clothing market are Nike, Clothing+, Adidas, Hexoskin, AiQ, MAD Apparel, Sympatex, Wearable Technologies Service GmbH, Belginova NV, and Applycon.