As per business intelligence report titled ‘Food & Beverages Color Fixing Agents Market Size By Product (Sodium Nitrite, Sodium Nitrate, Potassium Nitrite, and Potassium Nitrate), By Application (Beverages, Meat, Poultry & Fish, Bakery, Dairy), Industry Analysis Report, Regional Outlook, Application Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027’, available with MarketStudyReport, food & beverages color fixing agents market is expected to touch a considerable valuation by the end of 2027.

Surging demand for meat and poultry products across the world is a major factor driving food & beverages color fixing agents market growth. In addition, extensive research on natural and synthetic food pigmentation and color fixing agents is fostering industry development.

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For the unaware, color fixing agents are utilized in food products to maintain their characteristics like vitamins, natural colors, and flavor on prolonged exposure to light, moisture, air, extreme temperature, and unfavored storage conditions. These agents also enhance the appeal of product by making them look appetizing.

Based on product, the potassium nitrate segment accounted for 10.3% market share in 2020 and is expected to grow at a robust rate through 2025. Potassium nitrate is used extensively in meat products to give out a vibrant red shade.

From the application perspective, the bakery segment of the food & beverages color fixing agents industry is anticipated to record a notable CAGR through 2025, attributable to expanding bakery vertical.

Considering the regional landscape, Latin America market held approximately 7.7% revenue share in 2020 and is expected to record a CAGR 4.8% during the analysis timeframe, creditable to increase in meat consumption across countries like Argentina and Brazil.

Meanwhile, Middle East & Africa industry is slated to showcase an exponential growth rate during the review period, due to augmented product usage in the meat and beverages application in the area.

The competitive framework of food & beverage color fixing agents marketplace is defined by key players such as Airedale Chemicals Co. Ltd., Aldon Corporation, Spectrum Chemicals Manufacturing Corporation, Old Bridge Chemicals Inc., Mitsubishi Chemical Corporation, Sonac (Darling Ingredients), American Elements, Naturex, GFS Chemicals Inc., Yara International ASA, Merck Group, Akzo Nobel N.V., and BASF SE.