According to a recent study titled ‘Global Fruit Concentrate Puree Market Size By Product (With Sugar, No Added Sugar), By Concentration (Liquid, Powder), By Fruit Family (Berry [Blueberry, Raspberry, Strawberry], Citrus [Orange, Lemon], Exotic [Banana, Apple, Mango, Melon, Pineapple, Coconut, Tomato], Orchard [Apricot, Peach, Pear]), By Application (Food [Baby Food, Dairy & Frozen Products, Bakery & Confectionary, Others], Beverage [Alcoholic Beverage, Smoothies & Snack Drinks, Others]) Industry Analysis Report, Regional Outlook (U.S., Canada, Germany, UK, France, Italy, Spain, Poland, Romania, China, India, Japan, Indonesia, Vietnam, Brazil, Mexico, Argentina, Saudi Arabia, UAE, South Africa, Egypt), Growth Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2025’, available with Market Study Report, the global fruit concentrate puree market is anticipated to grow substantially during 2019-2025.
 

According to the report, high disposable income coupled with rising spending on packaged food products and convenience food is driving the global fruit concentrate puree market. With a paradigm shift in consumer preferences towards ready to eat meals and ongoing eating out trend will further fuel the product demand.  Rising awareness regarding the advantages of vegan, organic, and natural food & beverage products, in consort with the adoption of health-conscious diet will augment the market share.
 

Fruit concentrate puree contains high fiber and offers natural color and flavor to the products. Rising demand for organic and nutrition-rich food products will stimulate the market growth. Moreover, novel technologies which improve product quality, shelf-life, and retain nutrients, along with strict food safety regulations are impelling the global fruit concentrate puree market growth.
 

As per product type, no added sugar segment held more than 28% market share in 2018. Health issues like heart diseases, metabolic syndrome, and obesity are on a dramatic rise, which in turn is driving the demand for food products with no added sugars. Presence of natural fibers and sugar, along with health benefits offered by no added sugar fruit concentrate puree is fueling the segmental share.
 

Speaking of fruit family, exotic fruits segment is slated to grow momentously during 2019-2025, on account of surging demand for exotic fruits based baby foods which are linked with several functional benefits. Fruits like banana are used in an array of products like ice cream, jams, bakery fillings, puddings, and confectionary items.
 

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Considering the regional spectrum, fruit concentrate puree market in Asia Pacific contributed 32% share in 2018 and is anticipated to grow modestly over the forecast period. Growing population, coupled with shifting consumer preference for convenience foods across India, China, and Japan is contributing towards the regional growth.
 

Major players of the global fruit concentrate puree market are AGRANA Beteiligungs AG, Dennick Fruitsource, LLC, Kerr Concentrates, Tree Top, Uren Food Group, Dohler North America, Inc., and Tianjin Kunyu International Co. Ltd., among others.