June 22, 2021
According to the research report titled ‘Global Action Camera Market Size study, by Resolution (Ultra HD, Full HD, HD and Standard Resolution), by Distribution Channel (Online and Retail), by Application (Sports Recreational Activities, Emergency Services and Others), by End-use (Personal and Professional) and Regional Forecasts 2021-2027’, available with Market Study Report, global action camera market was valued at USD 4.44 billion in 2020 and is expected to multiply at a CAGR of 16.7% over 2021-2027, subsequently amassing USD 13.09 billion by the end of the forecast period.
Surging product demand due to features such as versatility, compact size, mobility, and convenience, as well as the introduction of new products by market participants with features such as Wi-Fi and Internet of Things (IoT) are propelling global action camera market growth.
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In fact, Panasonic Inc. released the HX-A1 action camera in January 2019, which with the use of an infrared torch can take videos in complete darkness. This camera is waterproof to 1.5 meters, shockproof, dustproof, and can be used to record nighttime animal behavior. Such launches by renowned organizations is contributing to the market development.
For the unversed, extreme sports such as skiing and surfing are frequently recorded with action cameras, which capture the action from various perspectives. They have a wide angled lens that captures the necessary wide and best possible view in 4k resolution.
Emergence of weather-resistant action cameras is expected to boost sales significantly adding to the industry progression. However, despite the favorable outcomes, high cost of the product is likely to hamper worldwide action camera industry remuneration.
Based on resolution, the market is split into HD, full HD, ultra HD, and standardized resolution. As per distribution channel, the industry segmentation comprises retail and online. Elaborating on application spectrum, the market is categorized into emergency services, recreational activities, sports, and others. Moving on to end user scope, the industry is bifurcated into professional and personal.
Geographically, North America currently holds major portion of global action camera market share, largely creditable to trend of adventure activities like paragliding, skydiving, and others, along with rising disposable income.
Meanwhile, Asia Pacific industry is projected to accrue notable gains by 2027, owing to mounting demand for several innovative and compact action cameras for outdoor activities.
Key players in global action camera market are The Ricoh Company, YI Technology, SZ DJI Technology Co. Ltd., Sony Corporation, Panasonic Corporation, Olympus Corporation, Nikon Corporation, GoPro Inc., and Garmin Ltd.