As per the research report titled ‘Global Ad Fraud Detection Tools Market 2022-2028’, available with MarketStudyReport, global ad fraud detection tools market is anticipated to garner revenues worth USD 340 million by the end of 2028, achieving a CAGR of 16.3% during the forecast period.

Increasing investments by government and private organizations towards marketing & advertising, rising awareness among individuals about fake websites & mobile applications, advancements in digital advertising, and increased utilization of such tools bysmall & medium enterprises (SMEs) are factors responsible for the development of global ad fraud detection tools market.

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Additionally, inability of managing & monitoring different advertising campaigns, and increased use of Artificial Intelligence (AI) and Machine Learning (ML) technologies to boost fraud detection are leading to substantial market growth.

Aside from a thorough explanation of important growth determinants and potential outcomes, the research also elaborates on the constraints and obstructions, along with the viable alternatives that will enable investors to achieve economic security.

The research also evaluates the market situation based on the past information from 2018 to 2021 to examine the development pattern through 2028, considering significant segments such as types, end-users, and regional overview.

Global ad fraud detection tools market, based on type, is divided into website and mobile. As mentioned in the report, mobile segment accounted for a significant revenue share in 2021 and is estimated to garner modest traction through 2028. Based on end-users, the market is classified into travel, gaming, finance, e-commerce, and others.

According to a regional point of view, the industry trends are studied across North America, Europe, Asia Pacific, South America, and Middle East and Africa (MEA). Potential opportunities across the regions are carefully assessed, and roadmap for generating higher revenues in the future in mentioned in the report. 

Lastly, the study evaluates the profiles of leading organizations contributing to the growth of global ad fraud detection tools industry such as TrafficGuard Pty Ltd., Singular Labs, Inc., Scalarr, Inc., Perform [cb] LLC, Integral Ad Science, CHEQ AI Technologies Ltd., AppsFlyer Ltd., Six Dee Netad Solutions Private Limited, SHIELD AI Technologies Pte. Ltd., Samoukale Enterprises Limited, App Samurai Inc., Fraudscore Analytics Ltd., Branch Metrics, Inc., and adjust GmbH among others.