According to the research report titled ‘Global Anthocyanin Market Size study, by Type (Cyanidin, Malvidin, Delphinidin, Peonidin, and Others), by Application (Food and Beverage, Pharmaceutical, Personal Care Products, and Animal Feed), and Regional Forecasts 2022-2028’, available with MarketStudyReport, global anthocyanin market is expected to expand at a CAGR of 4.5% during 2022-2028.

As per business analysts, rising demand for personal care products, and increasing consumption of foods with high anthocyanin content are the major growth determinants for global anthocyanin market.

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According to Statista, worldwide beauty & personal care industry was worth USD 420 billion in 2018 and is anticipated to rise to USD 716 billion value by the year 2025.

For the unversed, anthocyanin, a flavonoid that is a form of vegetable-based pigment which is used in various industries as a natural colorant. It comes in a variety of colors, from red to purple to blue, and has no taste or flavor. Anthocyanin is water-soluble pigment and have antioxidant properties with many positive health effects.

However, numerous government regulations surrounding the use of anthocyanins may stifle market expansion during forecast period.

Based on type terrain, the industry is divided into peonidin, delphinidin, malvidin, cyanidin, and others. In terms of application, worldwide anthocyanin industry is branched into animal feed, personal care products, pharmaceutical, and food & beverage.

Considering the regional landscape, the latest industry trends are studied across North America (U.S., Canada), Europe (UK, France, Germany, Spain, Italy), Asia Pacific (China, South Korea, India, Australia, Japan), and Latin America (Brazil, Mexico).

As per the report, Europe industry holds a major revenue share at present, owing to increasing preference for naturally produced antioxidants, and rising product demand from food & beverage sector.

Whereas Asia Pacific market size is poised to increase at a healthy CAGR over the stipulated timeframe, on the back of shifting consumer preference for healthier ingredients in the cosmetics and personal care products in the region.

Speaking of competitive arena, Archer-Daniels-Midland Company, Symrise AG, Kalsec Inc., Naturex S.A., Synthite Industries Private Ltd., Givaudan (Naturex), DDW The Color House, Hangzhou Skyherb Technologies Co. Ltd., Sensient Technologies Corporation, and Chr. Hansen A/S are the leading players in global anthocyanin marketplace.