As cited by the research report titled ‘Global Anti-Wrinkle Products Market Size study, by Product (Serums, Oils and Lotion), by Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores and Online), and Regional Forecasts 2021-2027’, available with MarketStudyReport, global anti-wrinkle products market was worth USD 22.62 billion in 2020 and is projected to grow with a CAGR of 5.7% to accumulate USD 33.34 billion over 2021-2027.
 

Rising demand for skin care products, and growing focus towards launch of new products are majorly driving global anti-wrinkle products market growth. According to Statista, the global skin care market is anticipated to amass USD 189.3 billion by 2025, witnessing a substantial rise from a USD 134.5 billion valuation in 2018. 
 

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In addition, factors such as growing demand for cosmetic products, rising exposure to UV light, increasing influence of social media which raises consumer awareness regarding availability of products, as well as rising consciousness about physical appearance are propelling the industry’s remuneration scope.
 

Moreover, increasing advertisements for promotion of anti-wrinkle products, consumer  ability and willingness to purchase these products, and growing penetration of e-commerce are likely to generate lucrative opportunities for industry development.
 

For the record, anti-wrinkle products comprise of antioxidants and ingredients that hydrate the skin, and help in maintaining personal beauty, treating fine lines and imperfections.
 

Speaking of negatives, high costs and increasing awareness regarding herbal & organic products are likely to act as obstacles to market development.
 

Based on product range, global anti-wrinkle products industry is segmented into oils, serums, and lotion. Considering distribution channel, the marketplace is categorized into specialty stores, supermarkets & hypermarkets, convenience stores and online.
 

The geographical scope of the industry is studied for the major regions like North America, Asia Pacific, Europe, Latin America, and the rest of the world. Experts cite that Asia Pacific region is anticipated to garner a significant market share over 2021-2027, owing to increasing levels of pollution, augmenting signs of early aging in population, expanding personal care industry and presence of prominent companies in the region.
 

Major players influencing global anti-wrinkle products industry trends are Coty Inc., Beiersdorf AG, Unilever plc, Forest Essentials, Revlon Inc., Procter & Gamble Company, Estée Lauder Companies Inc., Nykaa E-Retail Pvt. Ltd., Clarins, and L'Oréal S.A. The report incorporates detailed profiles of the aforementioned players with information on their businesses and product portfolios, along with the latest developments.