According to the research report titled ‘Global Authentication and Brand Protection Market Size study, By Authentication Mode (Smartphone Authentication, Blockchain Authentication), By Technology (Overt, Covert, Digital, Forensic), By Offering (Security Labels, Security Inks, Holograms, Barcodes, RFID, Authentication Chips, QR Codes), By Application (Electronics, Pharmaceuticals, Automotive, Food & Beverages, Apparel, Luxury Goods, Cosmetics, Others), and Regional Forecasts 2022-2028’, available with MarketStudyReport, global authentication and brand protection market is slated to record modest growth during 2022-2028.

Soaring focus on safeguarding brand image & product integrity, rise of track & trace technologies, and strict anti-counterfeiting regulations employed by several governments are variables driving global authentication and brand protection market growth.

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Moreover, the proliferating manufacturing sector is estimated to escalate solution uptake through the review period. Besides, the development of remote authentication solutions, along with rising demand from developing nations are also likely to act as catalyzing factors for market expansion during the forecast period.

On the contrary, high capital investments, and limitations of existing technologies are expected to hinder the progress of the business sphere in the forthcoming years.

For the purpose of better comprehension and to give the stakeholders a clear depiction of the current scenario, the industry is classified based on authentication mode, technology, offering, and application. The growth rate forecasts for each vertical of worldwide authentication and brand protection industry help in estimating the investment potential for the period 2022-2028.

Regarding the regional front, North America market is poised to record significant growth during the assessment period, owing to rapid urbanization, industrialization, and development of end-use segments like food & beverages, automotive, pharmaceuticals, etc. across the region. 

Whereas Europe industry is speculated to grow at a modest rate during the study period, given the increasing emphasis placed on sustainable brand protection, combined with rising awareness about the laws, solutions & services for safeguarding the brand identity.

Document Security Systems Inc., Assa Abloy AB, Nosco Inc., Sun Chemicals, Blue Bite LLC, Arjo Solutions, CILS International Inc., Authentic Vision GmbH, Applied DNA Science Inc., and AlpVision SA among others are notable companies amplifying the competitive scope of global authentication and brand protection industry.