According to the research report titled ‘Automotive Over The Air (OTA) Updates Market Size By Technology (Software Over-The-Air Technology [SOTA], Firmware Over-The-Air Technology [FOTA]), Vehicle Type (Passenger Vehicle, Commercial Vehicle), By Application (Electronic Control Unit (ECU), Infotainment, Safety & Security, Telematics Control Unit (TCU)), Covid-19 Impact Analysis, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2022 – 2028,’ available with MarketStudyReport, global automotive over the air (OTA) updates market is reckoned to garner massive gains during 2022-2028.

Growing inclination toward connected vehicles, soaring focus on advanced car infotainment systems as well as vehicular software with timely fixes & upgrades, and rising demand for autonomous vehicles are variables impelling the expansion of global automotive over the air (OTA) updates industry. 

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Moreover, massive proliferation of the automobile sector, amplification of electronic component portfolio like telematics, etc., and rapid deployment of 5G connectivity are supporting the development of market to a great extent. 

On the contrary, concerns regarding privacy & data security, and immense costs involved in the production are likely to hamper the growth of the business sphere during the forecast period. 

In terms of application scope, the infotainment vertical is estimated to retain a 20% share in worldwide automotive over the air (OTA) updates market during the review period, given the necessity of such systems for entertainment, navigation, & other facilities, coupled with the continuous evolution of technology.

Speaking of the regional landscape, Latin America market is poised to progress at 20% CAGR during the projected timeline, owing to the rising demand for autonomous vehicles, and exponential growth of connected technology across the region. 

Meanwhile, Middle East & Africa market is speculated to expand at 15% CAGR during 2022-2028, attributed to the easy access to connected vehicles technologies, presence of leading luxury brands serving as a favorable ground for revenue enhancement, and rapid development of technology. Countries like UAE have begun testing self-driving vehicles to facilitate mobility solutions which is further boosting regional growth. 

Speaking of the competitive landscape, the companies amplifying the revenue scope of global automotive over the air (OTA) updates industry include Samsung Group, Verizon Communications Inc., Airbiquity Inc., Thales Group, Aptiv plc, Robert Bosch GmbH, Blackberry Limited, Qualcomm Inc., Continental AG, NXP Semiconductor N.V., Hitachi Ltd., NVIDIA Corporation, Infineon Technologies AG, Movimento Inc., and Intellias Ltd. among others.