According to the research report titled ‘Global Baby Bath and Shower Products Market Size study, by Product type (Shampoo, Conditioner, Soap and Shower gel) by Application (0-3 Month, 3-6 Month, 6-9 Month, 9-12 Month, above 12 Month) and Regional Forecasts 2021-2027’, available with Market Study Report, global baby bath and shower products market size is projected to expand with a CAGR of 6.5% over 2021-2027.
 

Rising disposable income, improving living standards, and increasing concern of child’s hygiene among parents are the key factors driving global baby bath and shower products market growth, cites the study.
 

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For the unversed, baby bath and shower products are made with the sensitive skin and wellbeing of the newborn in mind and are used to keep a baby's skin and hair clean and hygienic.
 

Johnson & Johnson recently released a 'Vita-Rich Revitalizing Body Wash,' containing grapes and seed oil extracts to help renovate and revive the skin. Furthermore, parents' increasing concern for organic, natural bath and shower products comprising specific and tested ingredients is adding to the product demand. Likewise, companies like Green People Ltd., Azafran Innovacion Ltd., and GAIA Skin Naturals have also introduced organic new products such as shower gel, further swaying the industry dynamics.
 

Speaking of factors restraining the expansion of worldwide baby bath and shower products industry, rising cognizance regarding use of chemical substances in such products is likely to act as a major challenge for businesses in this domain.
 

As per product type, the market is split into soap and shower, conditioner, and shampoo. Considering application spectrum, the industry segmentation comprises above 12 month, 9-12 month, 6-9 month, 3-6 month, and 0-3 month.
 

Based on regional landscape, Latin America, Asia Pacific, Europe, North America are the top contributors to the overall market remuneration. Of these, North America, in the recent past, held major portion of the market share, followed by Europe. Changing preferences of customers, along with rising penetration of social media and e-commerce are significantly contributing to the growth of the North America industry. 
 

Key players operating in global baby bath and shower products marketplace are Himalaya, L'Oréal S.A., Beiersdorf AG, Avon Products Inc., Burt's Bees, Wipro Ltd., Unilever, The Procter & Gamble Company (P&G), Johnson & Johnson (J&J), and Kimberly-Clark Corporation.