According to the business intelligence report titled ‘Global Baby wipes market Size study, By Product (Dry Wipes, Wet Wipes), By Distribution Channel (Hypermarkets & Supermarkets, E-commerce) and Regional Forecasts 2021-2027’, available with Market Study Report, global baby wipes market was evaluated at USD 4.8 billion in 2020 and is speculated to be worth USD 6.8 billion by 2027, expanding at 5.2% CAGR between 2021-2027.
 

Rising per capita income of women workforce, and increasing consumer expenditure on baby care products are key factors spurring global baby wipes industry growth.
 

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For the unversed, baby wipes are disposable cloth pieces which are mainly used to clean the delicate skin of babies. They are manufactured using non-woven materials like the ones used in dryer sheets. They are usually sold in plastic tubs that maintain their moisture for longer timespan.
 

The report cites that leading companies are undertaking strategic moves such as partnerships, mergers & acquisitions, launch of new products, investments in raising production capacity etc. which will aid market augmentation.
 

Citing an example, Kimberly-Clark Corporation invested USD 25 million to set up an office in Singapore with twofold fare volume which will be completed in 2022. The organization also raised the production capacity of its Huggies baby wipes product in 2019.
 

While growing prevalence of biodegradable & eco-friendly baby wipes will facilitate industry proliferation, high manufacturing costs, and cutthroat competition among leading companies will act as hindering factors.
 

Based on product gamut, global baby wipes market sphere is divided into dry wipes, and wet wipes. Moving on to distribution channel, the industry is bifurcated into e-commerce, and hypermarkets & supermarkets.
 

Regionally speaking, North America held majority of worldwide baby wipes industry share in 2019. Meanwhile, Asia Pacific market is estimated to record significant expansion between 2021-2027, owing to increasing number of middle-aged women joining the workforce and spending on high-quality products for their children.
 

Key players profiled in the report are Unicharm Corporation, Cotton Babies Inc., Johnson & Johnson, The Procter & Gamble Company, The Himalaya Drug Company, Pigeon Corporation, Babisil Products (UK) Co. Limited, Kimberly Clark Corporation, Hengan International Group Company Limited, and Farlin Infant Products Corporation.