According to the research report titled ‘Global Beauty Facial Mask Market Size study, By Mask Type (Clay Masks, Sheet Masks, Cream Masks, Thermal Masks, Peel-off Masks, Gel Masks, and Others), By Ingredient (Organic and Synthetic), and By Distribution Channel (Online and Offline), and Regional Forecasts 2020-2027’, available with Market Study Report, global beauty facial mask market is projected to record an appreciable growth during 2020-2027.
 

Cognizance of self-care among the consumers, higher spending capacity, in consort with user-friendly and simple-to-use skin care feature of these sheet face masks are primarily driving global beauty facial mask market growth.
 

For those unfamiliar, face masks are skin care items used to treat a variety of skin conditions, such as excess oil removal and skin hydration. Facial masks are an excellent way to remove impurities and reveal clean, flawless skin. They are mainly used to hydrate, brighten, and deep clean the facial skin.
 

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Face masks are made more appealing for millennials by using natural ingredients such as the extraction of plant active ingredients and adding them in the form of clay, peel-off, cream, hot oil, and sheet mask. Consumers are opting for more natural products rather than artificial items, further augmenting worldwide beauty facial mask industry share.
 

The on-the-go skin care movement has gained momentum among the working population. Creative label packaging and positioning of cosmetic products has become common in the beauty facial mask industry.
 

Sheet face mask product is an example of on-the-go skin care regimen, as customers can apply these masks quickly and easily without the need for additional effort such as preparation, application, or rinsing.
 

Furthermore, through research and development activities, manufacturers are attempting to broaden their product reach among customers of various ages, races, and genders. The ease of networking and low-cost delivery has become an important aspect for beauty companies over the years.
 

Since majority of people and staff are practicing home isolation due to the COVID-19 pandemic, companies in the beauty facial mask industry are witnessing a steady rise in the number of online orders. However, transportation disruption has hampered supply chains in certain regions around the globe, negatively impacting the business expansion.
 

From the geographical perspective, Asia Pacific beauty facial mask industry is projected to amass notable gains by the year 2027, attributable to growing awareness of regular skincare routine, and increasing expenditure on personal care products.
 

Top companies in global beauty facial mask market sphere are Elizabeth Arden Inc., Johnson & Johnson, C.F.E.B. Sisley SAS, Amorepacific Corporation, Procter & Gamble Company (P&G), Hindustan Unilever Ltd., Shiseido Co. Ltd., L'Oréal S.A., Lancer Skincare, and The Estee Lauder Companies Inc.