September 12, 2022
According to the research report titled ‘Global Bleisure Tourism Market Size study, By Application (Corporate, Government), Booking Channel (Phone Booking, Online Booking), Trip Type (Domestic Trip, International Trip), Tour Type (Independent Traveler, Business Trips), Consumer Orientation (Men, Women), Occupation (Technology/IT/Software, Manufacturing, Finance, Healthcare, Education), and Regional Forecasts 2022-2028’ available with MarketStudyReport, global bleisure tourism market is anticipated to grow at a healthy CAGR during 2022-2028.
As per report findings, expanding travel and tourism sector around the world, proliferating online booking channels, and strategic moves made by leading participants are the major growth catalysts for global bleisure tourism market.
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For the unversed, a combination of business and pleasure travel is known as bleisure tourism. The practice of extending a business trip for leisure or otherwise combining work and pleasure while on a business trip is known as bleisure travel.
Furthermore, rapid development of the hospitality business in developing nations and the growing popularity of remote work culture are expected to augment industry outlook in the coming years.
However, the lack of penetration of such concepts in emerging economies may stifle market expansion during the forecast period.
Based on application ambit, the industry is split into government and corporate. In terms of booking channels, the market is bifurcated into online booking and phone booking. On the basis of trip type, worldwide bleisure tourism industry is divided into international trip and domestic trip.
Moving to tour type, the marketplace is branched into business trips and independent traveler. Speaking of consumer orientation, the industry is bifurcated into women and men. On the basis occupation, the market is classified into education, healthcare, finance, manufacturing, and software/technology/IT.
Regionally, North America industry holds major market share at present and is slated to register notable growth during the assessment period, due to the surging trend of remote working and escalated influx of outbound tourists.
Whereas Asia Pacific market is poised to grow substantially over the anticipated timeframe, owing to burgeoning aviation sector and the increasing penetration of top multinational organizations in the region.
Coming to competitive landscape, Travel Leaders Group, Wexas Travel, Fareportal Inc., The Priceline Group, Flight Centre Travel Group, CWT (Carlson Wagonlit Travel), BCD Travel, Expedia Group Inc., American Express Travel, and Airbnb Inc. are the leading players in global bleisure tourism industry.