According to the research report titled ‘Global Buttock Augmentation Market Size study, by Product (Buttock Implants, Buttock Injections and Others), End-Use (Hospitals, Aesthetic Clinics and Others) and Regional Forecasts 2020-2027’, available with Market Study Report, global buttock augmentation market was evaluated at USD 1.23 billion in 2019 and is anticipated to reach USD 6.04 billion by 2027, growing at 22% CAGR between 2020-2027.
 

Rising overweight and obese population is a key factor stimulating global buttock augmentation market growth. Overweight people have excess fat in the body which can be reduced using buttock augmentation procedure. As per the World Health Organization, in 2016, globally, 13% of adults above 18 years of age were obese while 39% were overweight.
 

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For the unversed, buttock augmentation refers to the use of medical procedures to enhance shape, contour, and size of buttocks.
 

Growing appearance consciousness and aesthetic awareness among the youth, coupled with rising investments in healthcare sector will also facilitate market proliferation. According to the Journal of Urgent Care Medicine, in 2017, Hospital Corporation of America utilized a part of the USD 2.9 billion capital budget to grow the number of urgent care locations from 72 to 120 by year-end.
 

While technological developments and rising influence of social media will aid global buttock augmentation industry growth, risk of injuries and expensive advanced surgeries will act as restraints.
 

Based on product gamut, worldwide buttock augmentation market is bifurcated into buttock injections, buttock implants, and others. Speaking of end user spectrum, the industry is divided into hospitals, aesthetic clinics, and others.
 

Regionally speaking, North America held majority of global buttock augmentation market share in the recent past due to rising obesity, technological advancements, and well-developed healthcare infrastructure. Meanwhile, Asia Pacific market is projected to expand rapidly through 2027, owing to high social media influence, growing disposable income, and increasing awareness of aesthetic procedure among young population.
 

Key players shaping global buttock augmentation market trends are Sientra Inc., Groupe Sebbin SAS, Polytech Health & Aesthetics GmbH, GC Aesthetics plc, Implantech Associates Inc., Surgiform Technologies Ltd., Demax Medical Technology Co. Ltd., Merz Aesthetics Inc., and Medical Device Business Services Inc.