According to a research report titled ‘Global Buttock Augmentation Market Size study, by Product (Buttock Implants, Buttock Injections and Others), End-Use (Hospitals, Aesthetic Clinics and Others) and Regional Forecasts 2020-2027’, available with Market Study Report, global buttock augmentation market was worth USD 1.23 billion in 2019 and is projected to grow with a CAGR of 22% over the forecast period 2021-2027, accumulating a valuation of USD 6.04 billion by the forecast period end.
 

Increasing appearance consciousness among the younger demographic, coupled with rising obese population are primary factors driving worldwide buttock augmentation industry growth.
 

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For the record, the World Health Organization (WHO) reported that, in 2016, 13% of adults aged 18 and above were obese, and 39% were overweight. The imminent rise in these figures will likely surge the demand for augmentation procedures in the upcoming years.
 

Inflowing investments in healthcare are also adding substantial traction to market remuneration. Furthermore, ongoing technological advancements and high social media influence are creating various opportunities for businesses operating in this domain.
 

For those unversed, buttock augmentation is a method used to improve the size, contour, and shape of buttocks through different medical procedures. Several products options such as buttock implants and injections are available in the market for this procedure.
 

Despite the positive market outlook, risk of infections and high costs associated with augmentation procedures will negatively impact the overall market development in the upcoming years.
 

Considering the geographical scope, global buttock augmentation market size spans across Asia Pacific, Europe, North America, and Latin America. Among these, North America currently holds majority market share, owing to factors such as increasing obesity, prompt adoption of new technology, and presence of a well-established healthcare infrastructure in the region.
 

Meanwhile, Asia-Pacific market is projected to record exceptional growth over the forecast period. This can be credited to high social media influence, rising disposable income levels, and increasing awareness among young population.
 

Key players in global buttock augmentation market sphere are GC Aesthetics plc, Medical Devices Business Services Inc., Surgiform Technology LLC, Dermax Co. Ltd., Allergan plc, Merz Pharma GmbH & Co. KGaA, Implantech Associates Inc., Groupe Sebbin SAS, Polytech Health & Aesthetics GmbH, and Sientra Inc.