According to the research report titled ‘Global Caffeinated Beverage Market Size study, by Product (Carbonated Soft Drinks, Energy Drinks, RTD Tea & Coffee and Others), by Distribution Channel (Online and Offline) and Regional Forecasts 2021-2027’, available with MarketStudyReport, global caffeinated beverage market was valued approximately USD 231.17 billion in 2020 and is anticipated to reach USD 366.62 billion by the end of forecast timeframe 2021-2027, registering a healthy y-o-y growth rate of more than 6.81% throughout.
 

Increasing consumption of caffeine products due to their health benefits along with rising number of cafes/coffee outlets are majorly driving the demand in global caffeinated beverage market. In fact, International Coffee Organization claims that coffee bag consumption has grown from 1,64,202 thousand 60kg-bags in 2019-20 to 1,66,346 thousand 60kg-bags in 2020-21.
 

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Besides, another important factor driving the market growth is spike in the number of new product launches with caffeine. For instance, PepsiCo, in Feb 2021, introduced ‘Bubly Bounce’ energy drink which contains sparkling water with 35mg caffeine per 12oz (35.5cl).
 

Furthermore, the industry is likely to witness new growth prospects over the projection period with surge in demand from health conscious population for beverages that boost mental strength and immunity. Fast-paced developments in e-commerce sector and improving living standards are also adding to the industry development.
 

On the contrary, possibilities of side effects such as insomnia due to excessive intake of caffeinated drinks may hinder market expansion in coming years, claims the study.
 

From a regional perspective, global caffeinated beverage market size is defined by assessing North America (U.S., Canada), Europe (U.K., Germany, Spain, France, Italy, ROE), Asia Pacific (Japan, China, South Korea, India, Australia, RoAPAC), and Latin America (Mexico and Brazil).
 

Experts cite that North America currently holds a substantial market share, due to growing consumer demand for energy drinks and presence of established brands in the region. Meanwhile, Asia Pacific industry is expected to observe a considerable CAGR throughout the analysis timespan, owing to rising disposable income levels, high caffeine production, and improving e-commerce industry.
 

Considering the competitive landscape, Keurig Dr Pepper Inc., Living Essentials LLC, Monster Energy AU, PepsiCo Inc., Rockstar Inc., The Coca-Cola Company, Red Bull GmbH, AriZona Beverage Company, DD Beverage Co. (Beaver Buzz), and Clear Cut Phocus are the major companies influencing worldwide caffeinated beverage market trends.