According to the research report titled ‘Global Cloud Advertising Market Size study, by Type (Public Cloud, Private Cloud, Hybrid Cloud), by Service (Infrastructure as a Service, Software as a Service, Platform as a Service), by End Users (Retail, Media and Entertainment, IT and Telecom, BFSI, Government, Other End Users), and Regional Forecasts 2021-2027’, available with MarketStudyReport, global cloud advertising market was remunerated at USD 2.3 billion in 2020 and is anticipated to grow with a healthy CAGR of 19.6% during the forecast period 2021-2027 to amass USD 8.1 billion by the end of forecast period.
 

The expansion of global cloud advertising market is attributed to rising adoption of cloud service and increasing inclination for targeted marketing & consumer analytics.
 

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Moreover, rising number of internet users and their consumption of digital media will further boost the industry share. According to Statista, the total number of internet users in the world is predicted to rise from 3.9 billion in 2018 to around 5.3 billion in 2023.
 

For the unversed, cloud advertising refers to cloud-based services that facilitate the payment, selection, and delivery of advertising and related data, wherein pricing and content decided during end-user access, set by an auction system that connects advertising impressions with bids as they become available.
 

However, data security issues may stifle the industry outlook over the forecast period during 2021-2027.
 

In terms of service, global cloud advertising market is divided into software as a service, infrastructure as a service, and platform as a service. On the basis of type, the marketplace is categorized into private cloud, public cloud, and hybrid cloud. With respect to end users, the industry is fragmented into media & entertainment, retail, BFSI, IT & telecom, government, and others.
 

Considering the regional landscape, North America is estimated to hold a significant industry share during the forecast period 2021-2027. The expansion is attributed to presence of several players, flourishing digital marketing & advertising sector, and technological advancements in the region.
 

The key players in global cloud advertising marketplace are SAP SE, InMobi Pte. Ltd., Amazon Web Services, Inc., Salesforce.com, Inc., Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, Sprinklr, Google LLC, and Adobe Inc.