According to the report titled ‘Global Coconut Water Market Size study, by Packaging (Tetra Pack, Plastic Bottle and Others), Form (Powder and Liquid), Distribution Channel (Online and Offline) and Regional Forecasts 2020-2027’, available with Market Study Report, global coconut water market, which was valued at USD 4.27 billion in 2019, is anticipated to surpass USD 14.1 billion by 2027 at 16.1% CAGR during 2020-2027.
 

Factors such as inclination towards healthy substitute to sugary and carbonated drinks, along with financial inflow for development and launch of new products are propelling the growth of global coconut water market. Moreover, rising obesity cases due to sugary drinks, and increasing preference among athletes are likely to boost the product demand during the study period.
 

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Citing an instance, organic coconut water brand, TAJA Coconut launched bottled, sugar-free coconut water in 2019. Likewise, in the same year, Vita Coco launched two different flavors of sparkling coconut water in the U.K. as substitutes to sugary drinks.
 

However, short shelf-life accompanied with serious health issues due to excessive product intake such as acute kidney failure and unconsciousness are certain restraints that hamper the growth of global coconut water market.
 

In terms of packaging, coconut water is available in tetra packs, plastic bottles, and others in the market. Based on form, worldwide coconut water industry is bifurcated into liquid and powder. Speaking of distribution channels, the sales are carried out using offline as well as online platforms.
 

Geographically, global coconut water market study spans across Asia Pacific, Latin America, North America, Europe, and the rest of the world. Of these, Europe holds sizeable industry share currently, due to rising demand for healthy beverages among the younger generation.
 

Parallelly, Asia Pacific market is touted to record strong compound annual growth rate through 2027, owing to rise in discretionary income, improvisation in healthcare infrastructure, and increasing occurrence of injuries.
 

The companies crafting the competitive landscape of global coconut water market are Naked Juice Company, The Coca-Cola Company, PepsiCo Inc., C2O Pure Coconut Water LLC, Amy & Brian Naturals, Elegance Brands Inc., All Market Inc. (Vita Coco), NewAge Inc., Celebes Coconut Corporation, and Harmless Harvest.