According to the research report titled ‘Global Customized Premixes Market Size study, By Nutrient (Vitamins, Minerals), By Form (Powder, Liquid)) and Regional Forecasts 2021-2027’, available with Market Study Report, global customized premixes market size was valued at USD 1.47 billion in 2020 and is expected to multiply at a CAGR of 6.4% over 2021-2027, subsequently reaching USD 2.28 billion by the end of the forecast period.
 

As per the findings of the report, rising cognizance regarding health among consumers and surging demand for foods rich in vitamin and mineral are driving global customized premixes market growth. Besides, increasing intake of fortified beverages, especially sports drinks and energy drinks among sports enthusiast and athletes is also contributing to the market development.
 

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In fact, the powder-based premixes fragment held over 57% of global income in the year 2019. The powdered type of premixes is widely preferred over its liquid blends due to their unparalleled benefits, such as advantageous bundling, cost-viability, solidness, and adaptability.
 

For the unversed, customized premixes are fluid or dry custom mixes of wide exhibit of supplements such as nucleotides, strands, nutraceuticals, amino acids, minerals, and nutrients.
 

Rising investments in research & development activities to develop products with definite requirements and attain accurate fortification without compromising on the texture and taste of the products is anticipated to add to worldwide customized premixes industry progression.
 

Considering factors restraining the market development, availability of raw material at high cost is likely to act as a challenge for businesses operating in this domain. 
 

Coming to geographical ambit, Asia Pacific, North America, Europe, and Latin America are the key contributors to the overall market growth. Of these, North America held over 36% of worldwide customized premixes market income in 2019, owing to pervasiveness of persistent illness like diabetes, which led to surging demand for micronutrient improved food items.
 

On the other hand, Asia Pacific industry is projected to amass high profits through 2027, attributable to improving research infrastructure and rising disposable income.
 

Key players operating in global customized premixes marketplace are Utrix S.A.L., Provimi Animal Nutrition India Pvt. Ltd., Wright Enrichment Inc., SternVitamin GmbH & Co. KG, Jubilant Life Sciences Ltd., Prinova Group LLC, Vitablend Nederland B.V., Corbion N.V., Glanbia plc, and Koninklijke DSM N.V.