As per the latest research report titled ‘Global E-Cigarettes Market - Analysis By Product Type (Disposable, Rechargeable, Modular), Distribution Channel, By Region, By Country (2021 Edition): Market Insights and Forecast with Impact of COVID-19 (2021-2026)’, available with MarketStudyReport, global e-cigarettes market which held a valuation of USD 21.2 billion in 2020, is slated to continue an upward growth trend through 2026.

Increasing awareness about the harmful repercussions of conventional cigarettes, along with technological advancements in the field, and growing net income levels of individuals are the major factors facilitating an upsurge in global e-cigarettes market.

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Several benefits associated with e-cigarettes which include elimination of the risk of tar and carbon monoxide inhalation may provide a major impetus for broadening the scope of revenue generation for the market in the upcoming years.

Notably, the onset of the Covid-19 pandemic had negatively impacted sales in recent times. Disturbances caused due to lockdown mandates to contain the spread of the virus led to cessation of logistics and production activities causing shortages in supply and thus putting a dent in industry growth. This shortage resulted in rising incidences of black-marketing of these products, particularly in North American and European countries.

In the post-pandemic era, the sellers are adopting unique marketing strategies & focusing on selling cigarettes online to meet the soaring consumer demand, which is faciliating worldwide e-cigarettes industry expansion.

Moving on to component segmentation, the modular device category is anticipated to showcase robust growth during the analysis timeframe, creditable to the feature of customization that enables users to conveniently manage the amount of vapor released from the device.

Based on distribution channel, the online segment is expected to gain steady momentum through the study period, creditable to mounting dependence of industry players on online platforms to meet the growing demands of consumers in the wake of the coronavirus pandemic.

The competitive terrain of the global e-cigarettes market is influenced by leading conglomerates such as Smoore International Holdings Ltd., Imperial Brands plc, Japan Tobacco Inc., Joyetech, First Union Corporation, ALD Group Ltd., British American Tobacco plc (BAT), Juul Labs Inc., Shenzhen IPV Vaping Technology Co. Ltd., and NJOY LLC.