September 29, 2021
As cited by the research report titled ‘Global Feminine Wipes Market Size study, by Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies & Drugstores, Online, and Others) and Regional Forecasts 2021-2027’, available with Market Study Report, global feminine wipes market was worth USD 1.39 billion in 2020 and is projected to grow with a CAGR of 5.96% to accumulate USD 2.08 billion over 2021-2027.
Rising health & hygiene awareness among women, specifically during the menstrual cycle is a major factor driving global feminine wipes market growth. In addition, factors such as increasing disposable income, changing lifestyle, and improving personal care are augmenting the market development over the estimated timeline.
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According to data provided by Global Wellness Institute, the personal care, beauty, and anti-aging industry was worth USD 1,083 billion in 2018.
Moreover, use of organic components for manufacturing feminine wipes, as well as initiatives by governmental & non-governmental organizations to promote female hygiene are positively swaying the market dynamics.
For the record, feminine wipes are moist cleansing fabrics made of non-woven materials that have been soaked in mild cleaning solutions and are used to disinfect and help reduce the possibility of infections or allergies in the vaginal area.
Speaking of the negatives, harmful chemicals and preservatives present in the products, and risks of hormonal imbalances caused by use of such wipes are likely to act as major restraints for market growth over the projected timeline.
Based on distribution channel, worldwide feminine wipes industry is segmented into supermarkets & hypermarkets, pharmacies & drugstores, convenience stores, online, and others.
Geographically, Asia Pacific, Europe, North America, and Latin America are the major contributors to overall industry valuation. Experts cite that Asia Pacific market is likely to showcase remunerative growth over the estimated timeline, owing to increasing promotion of female hygiene to create awareness among women. Additionally, increasing demand for organic wipes and on the go intimate care products is also boosting regional market growth.
Major contenders in global feminine wipes industry are Kimberly-Clark Corporation, Unicharm Corporation, Laclede Inc., Guy & O'Neill Inc., Edgewell Personal Care LLC, Bodywise (UK) Ltd., Albaad Massuot Yitzhak Ltd., Johnson & Johnson, Corman SpA, and Procter & Gamble Company.