According to the research report titled ‘Global Feminine Wipes Market Size study, by Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies & Drugstores, Online, and Others) and Regional Forecasts 2021-2027’, available with Market Study Report, global feminine wipes market was worth USD 1.39 billion in 2020 and is expected to register 5.96% CAGR with a valuation of USD 2.08 billion over 2021-2027.
 

Increasing health and hygiene awareness among women, especially during menstruation, along with improved discretionary income, and evolved lifestyle are propelling the growth of worldwide feminine wipes industry.   As per the statistics provided by the Global Wellness Institute™ (GWI), the beauty, anti-ageing and personal care industry accumulated USD 1083 billion in the year 2018.

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For the unversed, feminine wipes are moist cleansing fabrics made of non-woven materials dipped in mild cleaning solution which disinfect while averting infection or allergies in the vaginal area. 

 

Moreover, initiatives taken by the government as well as the private organizations to promote female sanitation, coupled with rising popularity of organic wipes are also expected to augment the growth of global feminine wipes industry through 2027.

 

On the contrary, factors like adoption of unsafe preservatives and chemicals in the wipes along with hormonal disturbances caused by excessive use of these wipes can impede the growth of the marketspace.

  In terms of distribution channel, worldwide feminine wipes market is classified into pharmacies & drugstores, supermarkets & hypermarkets, online, convenience stores, and others.  

As per expert verbatim, Asia Pacific acquired major portion of global feminine wipes market share in the recent past, Factors like increasing demand for organic wipes as well as on-the-go intimate care items is accredited for the regional share.
 

Parallely, North America industry is anticipated to record strong growth rate over the stipulated timeframe 2021-2027
 

Some of the leading players in worldwide feminine wipes market are Corman S.p.A., Johnson & Johnson, Bodywise Ltd., Laclede Inc., Kimberly-Clark Corporation, The Procter & Gamble Company, Guy & O'Neill Inc., The Edgewell Personal Care Company, Unicharm Corporation and Albaad Massuot Yitzhak Ltd. among others.