According to the market intelligence report titled, ‘Fertility Testing Devices Market Size By Product Type (Ovulation Prediction Kits, Fertility Monitors, Male Fertility Test Kits), By Purchase Mode (OTC, Prescription), By Gender (Male, Female), By End User (Home Care Setting, Fertility Clinics & Hospitals), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2021-2027, available with MarketStudyReport, the fertility testing devices market is anticipated to record an appreciable growth rate during the forecast period 2021-2027.
 

Industry experts suggest that increasing prevalence of damaging lifestyle habits such as poor diet, smoking, and drinking, as well as rising incidences of infertility, are the factors that will propel the growth of the fertility testing devices market over the forecast period.
 

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For those unfamiliar, fertility devices are convenient non-invasive instrument utilized for tracking ovulation window, as well as the menstrual cycle. These devices help to gain information about the ovulation window thereby, allowing couples to conceive a child naturally.
 

Despite the positive industry outlook, increased expenditure on fertility monitors may hinder the growth of businesses during the assessment period.
 

Based on product type, the fertility monitors sub-segment is anticipated to record a healthy CAGR of around 6.6 %. The growth can be ascribed to the convenience of fertility monitors to track fertile days accurately at home.
 

Based on the purchase mode, the OTC sub-segment was valued USD 467 million in 2020 and is anticipated to grow at a strong rate over the analysis period because of its convenience and affordability of this mode.
 

Speaking of the end-user scope, the fertility testing devices industry from home care sub-division is projected to record a CAGR of approximately 6.6% over the analysis period, as this category of equipment can be utilized without professional support at home.
 

From a regional frame of reference, this business sphere spans across North America, Europe, Latin America, Asia Pacific and Middle East and Africa. Among these, Latin America market was valued USD 49 million in 2020 and is expected to grow significantly over the evaluation timeline.
 

Speaking of the competitive landscape, With respect to the competitive backdrop, Hilin Life Products, Ava AG, AdvaCare Pharma, Samplytics Technologies Private Limited, Boots UK Limited, Snowden Healthcare, Swiss Precision Diagnostics GmBH, Lady Technologies Inc., UEBE Medical GmBH, Fairheaven Health LLC, Fertility Focus Limited, and Geratherm Medical AG are the major players influencing global fertility devices market trends.