As cited by the research report titled ‘Global Functional Shots Market Size study, by Product (Energy, Immunity, Detox and Others), by Distribution Channel (Hypermarkets & Supermarkets and Convenience Stores, Online and Others), and Regional Forecasts 2021-2027’, available with Market Study Report, global functional shots market was worth USD 417.31 million in 2020 and is projected to grow with a CAGR of 13.5% over 2021-2027 to be appraised at USD 1012.58 million by the end of study duration.
 

Rising consumer awareness for nutritional drinks, launch of nutritional beverages by companies, and convenient packaging of the products are the factors driving global functional shots market growth.
 

For instance, Reeds Inc., launched two varieties of functional shots in 2020, namely Ginger Energize and Daily Ginger, with ginger as its main ingredient. Likewise, Bolthouse Farms, in 2019, launched functional shots made with carrots to deliver complete nutrition and deal with many health problems.
 

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For those unaware, functional beverages are non-alcoholic drinks with specific health benefits that provide overall nutrients and keeps the body hydrated. Rising number of gym enthusiasts worldwide, is another factor that will bolster the demand for functional shots.
 

However, high costs of the product in comparison to traditional drinks is hampering the growth of worldwide functional shots market.
 

Based on product, global functional shots industry is segmented into energy, detox, and immunity including others. Speaking of distribution channel, the marketplace is divided into convenience stores, hypermarkets & supermarkets, and online stores among others.
 

Geographically, Asia Pacific, Europe, North America, and Latin America are major revenue generators for worldwide functional shot market. Of these, North America is projected to be a major growth hub for the market over 2021-2027, owing to strategic moves like product launches, acquisitions, and mergers by the manufacturers.
 

Whereas, Asia Pacific market is poised to grow lucratively over the forecast period due to rising youth population with high cognizance for energy drinks.
 

Key players in global functional shots industry include EBOOST, Living Essentials LLC, Kuli Kuli Inc., Kudu Energy LLC, Royal Pacific Foods (Food Market Management Inc.), PepsiCo Inc., AriZona Beverages USA, Hawaiian Ola (DragoNoni Inc.), LXR Biotech LLC, and Hardcell LLC.