According to the recent research report titled ‘GLOBAL Graphic Films Market 2019-2027’, available with Market Study Report, global graphic films market is anticipated to record a CAGR of 5.67% during 2019-2027.
 

As per the report findings, surging demand from e-commerce industry, along with growing advertising & marketing sector are stimulating global graphic films market growth. Also, cost effectiveness of graphic films for widespread promotion is also adding to the industry progression.
 

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Moreover, improvement in digital printing technology that has helped in cost cutting, and soaring demand from the Asia Pacific region are contributing to the overall market outlook.
 

For those unversed, graphic films are used to make displays, banners, posters, etc., and are being employed increasingly for making 3D posters and digital hoardings. They are widely used for packaging and wrapping products sold on e-commerce websites.
 

Speaking of the negatives, unorganized supply chain structure, and variations in raw material prices are hindering the industry development. Notably, crude oil is used to make resins which is a raw material for graphic films, hence rising crude oil prices is putting pressure on raw material suppliers, acting as a challenge for market.
 

Graphic films can also be manufactured using polyethylene and polypropylene. Variations in the prices of naphtha and fossil fuels, which are used to make polyethylene and polypropylene, respectively, is another stumbling block to worldwide graphic films industry expansion.
 

Based on polymer, the market is split into polyvinyl chloride, polyethylene, polypropylene, and others. With respect to film type, global graphic films market is bifurcated into translucent, transparent, reflective, and opaque.
 

As per printing technology, the industry is segmented into digital, offset, rotogravure, and flexography. Moving on to end user scope, the marketplace is categorized into industrial, promotional & advertisement, automotive, and others.
 

Elaborating on regional landscape, leading contributors to global graphic films market valuation are North America (Canada, United States), Latin America (Brazil, Mexico), Asia Pacific (South Korea, China, Japan, India), Europe (Italy, Germany, Spain, France, United Kingdom, Russia), and Middle East & Africa (South Africa, Saudi Arabia, Turkey, United Arab Emirates.)
 

Analyst cites that Latin America industry is projected to generate notable returns over the coming years, owing to expanding construction and e-commerce sectors.
 

Key players swaying global graphic films market dynamics are 3M Company, Achilles USA Inc., Amcor plc, E.I. DuPont De Nemours Inc., Arlon Graphics LLC, Drytac Corporation, Covestro AG, Avery Dennison Corporation (CCL Industries Inc.), Agfa-Gevaert N.V., Hexis S.A., Jessup Manufacturing Co., Wiman Corporation, Constantia Flexibles, Kay Premium Marking Film (KPMF) Ltd., and Dunmore.