As cited by the research report titled ‘Global Guanabana Market Size study, by Form (Whole/Raw, Processed), by End-Use (Food Processing Industry, Nutraceuticals/Pharmaceuticals, Cosmetics and Personal Care, Household/Retail and Others)), by Distribution Channel (Direct Selling, Hypermarkets/Supermarkets, Independent Grocery Stores, Others), and Regional Forecasts 2021-2027’, available with Market Study Report, global guanabana market was worth USD 0.20 billion in 2020 and is projected to grow with a CAGR of 11% over 2021-2027 to accumulate USD 0.41 billion by the end of study duration.
 

Rising demand from the food & beverage industry for making sweet beverages, and cognizance for benefits associated with the product in fighting against bacterial and fungal infections are the factors driving global guanabana market growth.
 

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Moreover, increasing prevalence of various diseases, adoption of sustainable treatment methods, along with innovations by the companies to introduce new flavors are generating lucrative prospects for the business scenario.
 

For instance, Sabaragamuwa University of Sri Lanka collaborated with Cap Organic Pvt. Ltd. in 2019 to sponsor guanabana research and introduce it as a fruit that can help in fighting cancer, diabetes, and boost the immune system.
 

For the record, guanabana, also known as graviola or soursop, is a large fruit with small spike-like projections. It has many medicinal benefits for treating ailments like heart disease, liver problems, asthma, and arthritis and is also used by the food & beverage sector to make teas, juices, oils, including others. 
 

On the downside, availability of many substitutes and limited shelf life are likely to restrain the market growth over the forecast duration.
 

Based on form, worldwide guanabana industry is segmented into whole/raw, and processed. Speaking of end user spectrum, the marketplace is divided into food processing industry, cosmetics & personal care, nutraceuticals/pharmaceuticals, household/retail and others. Moving on to distribution channel, the industry space is categorized into independent grocery stores, direct selling, and hypermarkets/supermarkets including others.
 

Geographically, Asia Pacific, Europe, North America, and Latin America are major contributors towards worldwide guanabana industry valuation. Of these, North America is likely to be a major growth hub for the market over 2021-2027, owing to rising demand for frozen pulp form, and increasing awareness regarding the product.
 

Whereas, Asia Pacific market is anticipated to bolster at a strong CAGR through 2027, on account of shifting consumer preference towards organic food products, and easy availability of guanabana in the region.
 

Speaking of the competitive landscape, prominent players in global guanabana industry space are Vilore Foods Company Inc., Amelia Organic Products, Flavorah FLV, Austrofood Cia Ltda., Amanaci Rohstoffe UG & Co. KG, Frutco AG, Sunshine Naturals, Goya Foods Inc., and Jumex Group.