According to the business intelligence report titled ‘Global Guanabana Market Size study, by Form (Whole/Raw, Processed), by End-Use (Food Processing Industry, Nutraceuticals/Pharmaceuticals, Cosmetics and Personal Care, Household/Retail and Others)), by Distribution Channel (Direct Selling, Hypermarkets/Supermarkets, Independent Grocery Stores, Others), and Regional Forecasts 2021-2027’, available with Market Study Report, global guanabana market was assessed at USD 0.20 billion in 2020 and is anticipated to accrue USD 0.41 billion by 2027, growing at 11% CAGR between 2021-2027.
 

Rising demand by food & beverage sector for making sweet beverages, and ability of the product to fight fungal and bacterial infections are the key factors driving global guanabana market expansion.
 

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Citing an instance, in 2019, Sabaragamuwa University of Sri Lanka joined forces with CAP Organic Private Limited to sponsor guanabana research and launch it in the market. The results stated that the fruit can help consumers in combatting cancer and diabetes, and boosting immune system.
 

For the unversed, guanabana is a large heart shaped fruit with small protrusions. It is also known as Soursop or Graviola. The fruit is primarily used to treat ailments such as asthma, liver problems, arthritis, heart disease etc. It is also utilized for preparing teas, juices, and oils.
 

While launch of new flavors, rising incidence of diseases, and utilization of sustainable products for health treatments will aid revenue inflow, availability of substitutes, and shorter shelf-life will act as challenges for businesses in this business domain.
 

Based on form, worldwide guanabana industry is divided into processed, and whole/raw. Speaking of end-user spectrum, the business sphere is split into nutraceuticals/pharmaceuticals, food processing industry, household/retail, cosmetics & personal care, and others. Moving on to distribution channel, the market is bifurcated into hypermarkets/supermarkets, direct selling, independent grocery stores, and others.
 

Regionally speaking, North America led the industry forecast in the past year, owing to rising product demand in frozen pulp form, and rising health awareness. Meanwhile, Asia Pacific market is slated to grow rapidly between 2021-2027 due to easy availability of guanabana, and consumer preference for organic food products.
 

Leading players shaping worldwide guanabana market dynamics are NOW Health Group Inc., Goya Foods Inc., Jumex Group, Frutco AG, Flavorah FLV, Sunshine Naturals, Vilore Foods Company Inc., Amanaci Rohstoffe UG & Co. KG, Amelia Organic Products, and Austrofood Cia Ltda.