According to the research report titled ‘Global Incontinence and Ostomy Care Products Market Size study, by Type (Incontinence Care Products and Ostomy Care Products) and Regional Forecasts 2020-2027’, available with Market Study Report, global incontinence and ostomy care products market was remunerated at USD 14.75 billion in 2019 and is anticipated to reach USD 21.96 billion by 2027, expanding at an annual rate of 5.1% between 2020-2027.
 

Surging investments in healthcare sector, strategic partnerships between manufacturers & hospitals, increasing occurrence of urologic disorders, and growing expenditure on curative care by opting for surgeries are key factors spurring global incontinence and ostomy care products market growth.
 

As per the Urology Care Foundation, approximately a third of the men and women in the U.S. suffer from urinary incontinence. Moreover, according to the World Health Organization, older women are two times more likely to suffer from urinary incontinence than older men.
 

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For the unversed, incontinence and ostomy care products are used in surgeries or medical procedures to cure loss of bladder control and involuntary leakage of urine.
 

While technological developments in surgical products and growing number of incontinence-associated diseases will boost industry expansion, strict regulations related to surgeries and high manufacturing costs will hinder market proliferation.
 

Key regional contributors to global incontinence and ostomy care products market are Asia Pacific, Europe, Latin America, and North America. Among these, Europe held majority of industry share in the recent past, due to rising number of stoma patients owing to Crohn’s disease, presence of leading players in the region, and well-developed healthcare infrastructure.
 

Meanwhile, Asia Pacific market is speculated to grow rapidly through 2027, owing to rising awareness about medical solutions, growing disposable income, and presence of many nursing centers & institutes. 
 

Leading players shaping worldwide incontinence and ostomy care products market trends are Coloplast Corporation, Essity AB, B. Braun Melsungen AG, Domtar Corporation, ConvaTec Group plc, Salts Healthcare Ltd., Hollister Incorporated, Kimberly-Clark Corporation, Welland Medical Ltd., and Unicharm Corporation.
 

These companies have made strategic decisions like partnerships, alliances, investments, launch of new products, and mergers & acquisitions to increase profit inflow and strengthen their foothold in the business sphere.