According to the research report titled ‘Global Interactive Display Market Size study, by Product (Interactive Kiosk, Whiteboard, Table, Video Wall, Monitor), Technology (lcd, led, oled), and Regional Forecasts 2021-2027’, available with Market Study Report, global interactive display market was worth USD 20.34 billion in 2020 and is expected to register 8.1% CAGR over 2021-2027 to reach a valuation of USD 35.03 billion by the forecast period end.
 

Escalating selection of intelligent presentations in advertising field of retail sector, plummeting interactive LCD display costs, and man-made brainpower incorporation in intuitive whiteboards are propelling the growth of global interactive display market.
 

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As per estimates, the retail sector was slated to capture the largest industry share in 2020 attributable to large scale implementation of interactive kiosks and interactive signages to entice the customers.
 

It is to be noted that the primary aim of interactive advertising is not different from that of traditional objectives of advertising, which is to sell a product. Thus, many traditional elements of effective advertising remain applicable even within the domain of interactive media.
 

Elaborating on the bottlenecks, obstacles in accuracy, performance & compatibility issues, coupled with high expenses pertinent to customization of touch tables are likely to hamper industry development over the stipulated duration.
 

In terms of product, worldwide interactive display industry is classified into table, interactive kiosk, whiteboard, monitor and video wall, whereas based on technology, the market is fragmented into LCD, OLED, and LED.
 

As per expert verbatim, Asia Pacific, Europe, North America, and Latin America are key growth avenues for market partakers. The document claims that North America presently holds a major market share, owing to quick execution of intelligent showcases in the educational sector. Parallelly, Asia Pacific industry is slated to register a remarkable growth rate over the projected timeframe.
 

Leading companies in global interactive display market include The Samsung Group, Leyard Optoelectronic (Planar Systems, Inc.), NEC Corporation, Crystal Display Systems Ltd., LG Display Co., Ltd., ViewSonic Corporation, Hon Hai Precision Industry Co., Ltd., Elo Touch Solutions, Inc., Horizon Display, Inc., and Panasonic Corporation among others.