April 12, 2021
According to the recent research report titled ‘GLOBAL Kombucha Market 2019-2028’, available with Market Study Report, global kombucha market size is projected to expand at 22.21% CAGR during 2019-2028.
The report states that surging demand for flavored kombucha drinks along with trend of health drinks and healthy hydration are the key factors stimulating global kombucha market growth. Moreover, increasing research & development, innovations to expand product portfolio, and rising health concerns resulting in growing intake of functional beverages are also contributing to the overall market outlook.
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Considering the restraints, availability of a variety of alternatives for customers is likely to impede worldwide kombucha industry expansion. Moreover, regulatory issues related to marketing of kombucha is anticipated to further slowdown the business expansion.
With respect to kombucha type, the market is categorized into flavored kombucha (berries, flower, herbs & spices, apple, coconut, & mango, citrus, and others), original/regular kombucha. Based on distributors type, global kombucha market is split into e-commerce, health stores, supermarkets & hypermarkets, and others.
Speaking of the regional scope, Asia Pacific kombucha industry is projected to witness a decent growth over the coming years, creditable to surging demand for beverages that is helping customers get familiar with essential nutrition. Further, availability of kombucha on retail shelves and the emphasis of fusion tea in China that has appealed to various foreign firms to introduce western detox tea philosophy for customers is also adding to the industry potential.
Major contenders impacting global kombucha industry trends are Suja Life LLC, New Age Beverages Corporation (Bucha Kombucha), Kosmic Kombucha, Go Kombucha, Live Soda LLC, Nessalla Kombucha, Makana Beverages Inc. (Thebu Kombucha), Wonder Drink Kombucha, Humm Kombucha LLC, Brew Dr. Kombucha, The Hain Celestial Group Inc., Revive Kombucha, Health-Ade Kombucha, Pepsico Inc. (Kevita Kombucha), and GT’s Living Foods.
Of these major players, PepsiCo Inc., headquartered in the United States, is a multinational beverage, dairy, and snack manufacturer and marketer. Packaged water, potato chips, still drinks, energy drinks, and other products are among the company's offerings. The company sells and distributes goods to drug stores, e-commerce outlets, grocery stores, wholesale and distributors, and registered independent bottlers through its network of direct-store-delivery, customer warehouse, and vending distribution units.