According to the research report titled ‘Global Network Optimization Services Market Size study, by Service (Implementation, Consulting, Support and maintenance), by Application (Local networks optimization, WAN optimization, RAN optimization, Data center optimization), by Deployment Type (On-premises, Cloud), by Organization Size (Small and Medium-sized Enterprises, Large enterprises), by Vertical (Banking, Financial Services, and Insurance, Telecom, Government and defense, Transportation and logistics, Travel and tourism, Manufacturing, Consumer goods and retail, Media and entertainment, Energy and utility, Healthcare and life sciences, Education, Information Technology, Others)and Regional Forecasts 2021-2027’, available with Market Study Report, global network optimization services market was worth USD 7.4 billion in 2020 and is expected to register 13.7% CAGR over 2021-2027, to reach a valuation of USD 18.1 billion by the end of the projected timeframe.
 

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As per the findings of the research literature, surging number of branch offices and data centers along with technological advancements in network infrastructure are catalyzing the growth of global network optimization services market.
 

As per Statista, the colocation data center market revenue was USD 31.39 billion in 2019 and is anticipated to reach USD 58.28 billion by 2025, indicating an enhanced demand for network optimization solutions in the upcoming years.
 

For the unversed, network optimization services are used to improve network performance by using different tools and techniques. It also helps in monitoring the performance of the network, including bandwidth management, load balancing, minimizing latency, and packet loss monitoring.
 

Elaborating on market restraints, high capex investment as well as constraints on IT investments are likely to hinder the growth of the industry in the ensuing years.
 

From a regional point of view, North America, Europe, Latin America, and Asia Pacific are the major contributors to worldwide network optimization services industry remuneration. Among these, North America currently holds a considerable market share, owing to relatively lower infrastructure costs, growing number of data centers, and technological advancements in the region.
 

Parallelly, Asia Pacific industry is slated to register a significant growth rate over the projected period, creditable to rising demand for IP video and virtualization in economies such as India, Japan, and China.
 

Speaking of the competitive terrain, NetScout Systems Inc., Cisco Systems Inc., Nokia Corporation, Infovista, Project Ares by Circadence®, Riverbed Technology Inc., ZTE Corporation, SolarWinds Inc., Citrix Systems Inc., and Huawei Technologies Co. Ltd. are the prominent companies in global network optimization services market sphere.
 

Experts speculate that introduction of new services at reasonable costs, as well as other strategies like partnerships, mergers, and acquisitions will play a pivotal role in defining the competitive dynamics in the forthcoming years.