January 08, 2020
According to the latest research report titled ‘Global Non-Alcoholic Beer Market Size By Product (Alcohol Free {By Material [Malted Grains, Hops, Yeast and Enzymes], By Technology [Restricted Fermentation and Dealcoholization {Reverse Osmosis, Heat Treatment and Vacuum Distillation}], By Sales Channel [Liquor Stores, Convenience Stores, Supermarkets, Online Stores and Restaurants & Bars]}, Low Alcohol {By Material [Malted Grains, Hops, Yeast and Enzymes], By Technology [Restricted Fermentation and Dealcoholization {Reverse Osmosis, Heat Treatment and Vacuum Distillation}], By Sales Channel [Liquor Stores, Convenience Stores, Supermarkets, Online Stores and Restaurants]}), Industry Analysis Report, Regional Outlook (U.S., Canada, Germany, UK, France, Italy, Spain, Russia, Czech Republic, Sweden, China, India, Japan, Australia, South Korea, Indonesia, Malaysia, Brazil, Argentina, Mexico, South Africa, UAE, Saudi Arabia, Iran, Egypt), Growth Potential, Price Trends, Competitive Market Share & Forecast, 2017 – 2024’ available at MarketStudyReport.com, the global non-alcoholic beer market is predicted to register significant growth during 2017-2024.
Rising adoption of healthy lifestyle across the globe is fueling the demand for non-alcoholic beverages. Consumption of alcohol is considered as taboo in many cultures, for instance, Islamic principles strictly prohibits alcohol intake. Such traditional beliefs are compelling the industry players to launch a variety of alcohol free products across Middle East and other regions. This factor coupled with surging awareness regarding the health issues associated with high consumption of alcohol are propelling the growth of non-alcoholic beer market.
Speaking of the product terrain, low alcohol segment held over 45% share of non-alcoholic beer market in 2016 and is expected to gain substantial traction in the upcoming years. The segmental growth can be attributed to the availability of innovative products in the market, strategic marketing, appealing advertising, and established distribution channel of key contenders. These products having 0-4% ABV are known for their rehydrating ability and minimal adverse health effects.
Based on the material used, hops based non-alcoholic beer market segment recorded more than 200 million litres in 2016. Hops material is used to enhance the creaminess of beverages by forming extra foam. It works as natural preservative and imparts specific aroma and bitterness to the liquor products. All these properties, in tandem with the ability to remove excessive proteins during processing will augment the demand of hops based products.
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Considering the geographical landscape, Europe non-alcoholic beer market is estimated to accumulate US $6 billion by the year 2024, owing to the presence of plentiful market players across the region, along with increasing production capacities. The major companies are investing in advertisements to promote the benefits of non-alcoholic beverages. Rising preference for these products among athletes and sportsperson, along with high minimum age limit for alcohol consumption across Denmark and Finland will favor the expansion of regional market.
The key industry players of non-alcoholic beer market include Krombacher Brauerei, Weihenstephan, Moscow Brewing Company, Anheuser-Busch InBev, Behnoush Iran, Heineken, Arpanoosh, Drop Brewing Co., Coors Brewing Company, Bernard Brewery, Carlsberg, Suntory, Kirin, and Erdinger Weibbrau.