According to the research report titled, ‘Global Online Advertising Market Size study, by Ad Format (Social Media, Search Engine, and Video), Platform (Mobile, Desktop, and Laptop), End-user Vertical (Automotive, Healthcare, and Retail), and Regional Forecasts 2021-2027,’ available with MarketStudyReport, global online advertising market is anticipated to register an annual growth rate of 14.3% during 2021-2027.
 

The ability of online advertisement to reach a large number of audiences driven by easy accessibility to Big Data and online customer analysis coupled with rising internet penetration are aiding towards the expansion of global online advertising market.
 

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For the unversed, online advertising is one of the most affordable ways for businesses to promote their services or products to a wide range of geographical places and demographics. In addition, increasing expenditure on digital advertisements, technological advancements, and rapid digitalization are augmenting industry outlook.
 

Growing popularity of social media and smart phones has compelled various brands to invest in innovative and engaging social media marketing strategies. This in turn is adding momentum to market progression. Speaking if the negatives, communication gap and flexibility issues associated with this advertisement format is likely to hamper the remuneration scope of the marketplace in the coming years.
 

Based on ad format, global online advertising market is bifurcated into email, video, search engine, social media, and others. In terms of platform, the industry vertical is split into mobile, desktop & laptop, and others, whereas, fragmentation by end-user includes healthcare, BFSI, telecom, automotive, retail, and others.
 

Regionally speaking, North America market size is projected to showcase considerable expansion during 2021-2027 owing to high investments in digital advertising and increasing inclination towards using smartphones and online activities.
 

Besides, high concentration of established online service providers in the U.S. like Amazon, Google, Microsoft Corporation, and Twitter is also fueling North America online advertising market progression.
 

Key players operating in global online advertising market are Meta Platforms Inc. (Facebook Inc.), Hulu LLC, LongJump CRM, eBay Inc., MobGen G.V., AOL Inc., Yahoo Inc., Microsoft Corporation, Adobe Inc., and Google LLC.