According to a research report titled ‘Global Optical Brighteners Market Size study, by Application (Paper, Detergents & Soaps, Fabrics, Synthetics & Plastics and Others), by End-use (Consumer Product, Security & Safety, Textiles & Apparel, Packaging and Others), and Regional Forecasts 2021-2027’, available with MarketStudyReport, global optical brighteners market is anticipated to grow significantly through 2027.
 

Surging paper production, along with surging demand for biodegradable brighteners are propelling the global optical brighteners market expansion. Apparently, Statista claims that in 2020, the production value of Italy paper industry was USD 5025 million, which was anticipated to reach USD 6497 million by 2020.
 

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Likewise, as per India Brand Equity Foundation, India apparel & textile industry remuneration has reached USD 250 billion in 2019 from USD 150 billion in 2017. Hence, soaring apparel & textile sector will boost the demand for optical brighteners.
 

For the unversed, optical brighteners are chemical substances used to increase the reflectance of blue light in plastics, detergents, papers, and textiles. These brighteners are heat resistant, have low volatile, chemical stability, and high solubility in organic solvents.
 

Moreover, flourishing cleaning & laundry sector as well as various initiatives taken by the key players to serve evolving consumer demands are predicted to generate lucrative growth opportunities in the market sphere in the coming years.
 

On the downside, limited product applications, and health hazards associated with optical brighteners may restrain the industry growth to some extent.
 

Speaking of application scope, worldwide optical brighteners market is divided into paper, soaps & detergents, fabrics, plastic & synthetics, and others. Whereas, by the end-use scope, the market is segmented into consumer product, safety & security, apparel & textiles, packaging, and others.
 

Analyzing geographical outlook, Europe held a significant market share in the recent past, owing to soaring demand from soaps & detergent vertical. Meanwhile, Asia Pacific market is anticipated to grow with a strong CAGR through 2027, due to rapid industrialization, along with expanding textile and paper industries in emerging economies like India and China.
 

Coming to the competitive hierarchy, major players in global optical brighteners market are Huntsman International LLC, BASF SE, Keystone Aniline Corporation, Archroma, Teh Fong Min International Co. Ltd., Deepak Nitrite Limited, Clariant AG, 3V Inc., Republic Powdered Metals Inc., and Aron Universal Ltd.