February 03, 2022
According to the report titled ‘Global Outdoor Vacation Market Size study, by Tour Type (Volunteering trips, Culinary Tour, Leisure Tour, Heritage trip and Others), by Traveller Type (Couple, Family, Solo and Group), by Age Group (Generation Z, Millennial and Baby Boomers), by Mode of Booking (Travel Agent and OTA), and Regional Forecasts 2021-2027,’ available with MarketStudyReport, global outdoor vacation market is expected to garner massive revenues during the period 2021-2027.
High proliferation of social media massively impacting outdoor vacationing through various ongoing trends, rising inclination of people towards unique & exotic holiday experiences, and increased concerns regarding mental wellness leading to more getaways from hectic schedules are propelling the growth of global outdoor vacation market.
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In this regard, Statista reported that the number of worldwide social network users is anticipated to increase from 3.6 billion people in the year 2020 to nearly 4.41 billion by the year-end of 2025.
For the unaware, outdoor vacations include various activities like bike tours, factory tours, wildlife viewing, cycling, camping, and many others.
Consumer preference for improved standard of services is likely to further accelerate industry development during the forthcoming years.
Despite the positive outlook, political uncertainty, natural calamities, and the rise in terrorism & crime across the globe are likely to impede the progress of the market during the forecast period.
Based on tour type, the market is categorized into heritage trips, culinary tour, leisure tour, volunteering trips, and others. In terms of traveler type, worldwide outdoor vacation industry is divided into solo, couple, family, and group.
Concerning age group, the market is classified into baby boomers, millennials, and generation Z. Based on modes of booking, the industry is segmented into OTA platform, and travel agents.
From a regional standpoint, Asia Pacific region is poised to account for a significant market share during the projected timeline owing to the large population of millennials, increased disposable income of the people, and widespread adoption of advanced technology like artificial intelligence (AI) and Internet of Things (IoT). Additionally, rapid infrastructure development, coupled with surging government support for travel & tourism is augmenting market growth.
The competitive landscape of global outdoor vacation market is defined by companies such as TUI Group, Abercrombie & Kent USA LLC, Kensington Tours, Travcoa Corporation, Cox & Kings Ltd., Tauck, Inc., Micato Safari, Scott Dunn Ltd., Butterfield & Robinson, and Thomas Cook Group plc among others.