June 22, 2021
According to a research report titled ‘Global Packaged Salad Market Size study, by Product (Vegetarian and Non-vegetarian), by Processing (Organic and Conventional), by Type (Packaged Greens and Packaged Kits), by Distribution Channel (Online and Offline) and Regional Forecasts 2021-2027’, available with Market Study Report, global packaged salad market was valued at USD 10.78 billion in 2020 and is estimated to amass a valuation of USD 18.72 billion by the end of the forecast period 2021-2027, garnering a CAGR of 8.2% throughout.
Report findings claim that growing preference for healthy lifestyles in line with rising cognizance regarding benefits of salads such as easy digestibility & low-calorie content, and rising investments by companies are stimulating worldwide packaged salad industry growth.
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Citing an instance, in March 2021, Dole Food Company Inc. formed a partnership with Beanstalk, for the expansion of its brand into food categories such as backed foods, sauces, packaged salads, and snacks. Such strategic moves by industry players will continue to expand the business landscape in the upcoming years. Moreover, rising customer inclination towards organic food and beverage consumption are creating several new opportunities for businesses operating in this domain.
For the unversed, packaged salads are salads that are usually seasoned with dressings, oil, vinegar, and sometimes accompanied by fish, meat or other ingredients. These products are a rich source of fiber and other nutrients such as vitamin C and vitamin A.
Despite the favorable industry outlook, lack of awareness about packaged salad products in emerging economies is likely to hinder the overall remuneration scope in the upcoming years.
On the regional front, the research literature for global packaged salad market deems Asia Pacific, Europe, North America, and Latin America as the key geographies. Expert analysts cite that North America currently accounts for a majority industry share. This can be ascribed to growing health concerns among the population and subsequent rise in demand for nutritional food products in the region.
Meanwhile, Asia Pacific industry is poised to register a healthy growth rate over the forecast period due to ever-increasing number of health-conscious individuals across all demographics.
Prominent players in global packaged salad market sphere are Taylor Farms California Inc., Eat Smart, Zina's Salads Inc., United Salad Co., Mann Packing Co. Inc., Gotham Greens Holdings LLC, Fresh Express Inc., Earthbound Farm, Dole Food Company Inc., and BrightFarms Inc.