According to the research report titled ‘Paint Protection Films Market Size, By Material (Thermoplastic Polyurethane, Polyvinyl Chloride), By Finish (Gloss, Matte), By Application (Automotive, Electronics & Communication, Building & Construction, Aerospace & Defence), Industry Analysis Report, Regional Outlook, Application Growth Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027’,  available with MarketStudyReport, global paint protection films market is expected to bolster at a substantial CAGR over the analysis period 2021-2027.
 

As per the report findings, factors such as rising disposable income levels, surging sales of automobiles, and increasing product adoption in the construction sector are propelling global paint protection films market growth.
 

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For the unversed, paint protection films (PPF) are thermoplastic urethane films applied over painted car surfaces to provide protection against paint chips and scratches. These films are primarily applied to front hoods, side-view mirrors, mirrors, and bumpers.
 

Additionally, growing R&D activities aimed at developing better quality coatings and longer protection are boosting the industry remuneration scope. Major companies are also focusing on implementing strategic initiatives to bolster their foothold in the field, which is further favoring the market outlook.

However, lack of customer investment due to low awareness about the product, and easy availability of substitutes are likely to impede market progression in the upcoming years.
 

In terms of material type segmentation of worldwide paint protection films industry, others segment is slated to expand at a CAGR of 5% over the analysis period. With respect to finish, others segment (which includes designed & colored paint protection films) is touted to record a y-o-y growth rate of 4.5% over 2021-2027.
 

On the regional front, Latin America market is estimated to witness robust growth over the review timeline due to increasing preference for improving building & construction aesthetics and growing automobile sales in the region.
 

Speaking of the competitive landscape, companies such as Schweitzer-Mauduit International Inc. (SWM), KDX Composite Material Co. Ltd., Renolit SE, Avery Dennison Corp., Optic Shield, Orafol Europe GmbH, Reflek Technologies Corp., Stek-USA, Premiumshield Ltd., Hexis S.A.S, Eastman Performance Films LLC, XPEL Inc., and 3M Company are prominently influencing global paint protection films market dynamics.