According to the research literature titled ‘Personal Care Appliances Market Size By Product, By Power Supply (Battery Operated, Electric), By Sales Channel (Online, Retail), Industry Analysis Report, Regional Outlook, Application Potential, Price Trend, Competitive Market Share & Forecast, 2019 - 2025’, available with Market Study Report, global personal care appliances market is estimated to exceed USD 30 million by the end of the forecast period 2019-2025.
 

Global personal care appliances market growth is primarily driven by escalating demand for beauty enhancing and personal health products owing to developing self-consciousness among consumers regarding appearance and body grooming aspects, especially among the youth population. Moreover, widespread availability of various styling and body care products at varying prices for all age groups is enhancing the industry remuneration.
 

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On the contrary, product durability issues along with presence of counterfeit and low-priced non-electric products are negatively impacting the industry development, cites the study.
 

Based on product type, global personal care appliances industry size from hair care is set to grow significant over the projected timeline, creditable to changing hairstyle trends among young & middle-aged customers. Under the hair care segment, hair stylers are expected to witness an increased demand in the upcoming years, creditable to low cost and time-saving benefits of the products.
 

In terms of sales channel, online segment comprising of e-commerce platforms and online stores of companies, is recording strong gains, creditable to availability of a wide array of products at low prices. Moreover, heavy discounts and payment offers, particularly in price sensitive regions like Asia, is driving the sales of personal care products from online channel.
 

Considering the geographical landscape, Europe personal care appliances market is flourishing owing to availability of a wide product variety and strong concentration of manufactures in the region. High consciousness among people regarding body health, in line with escalating demand for oral care electronics due to surging cases of mouth diseases and teeth problems among middle and old-aged populace are further adding to the regional market growth.
 

Leading players influencing global personal care appliances market trends are Wahl Clipper Corp., Tescom, Vega, Spectrum Brands Holdings Inc., Panasonic Corp., Procter & Gamble Co., Nova, Koninklijke Philips N.V., Lion Corp., HTC Hair Clipper (Yongkang Xinji Hairdressing Appliance Factory), Havells India Ltd., Helen of Troy Ltd., Dyson Ltd., Colgate-Palmolive Co., and Conair Corp.