February 03, 2022
According to the report titled ‘Global Personalized Travel and Experiences Market Size study, by Service Type (In-flight personalization, Cruise lines personalization, Adventure travel, In-hotel personalization and Others), by Mode of Booking (OTA platform and Offline), by Age Group (Millennial, Generation X, Baby boomers and Others), by Purpose (Leisure and Business), and Regional Forecasts 2021-2027,’ available with MarketStudyReport, global personalized travel and experiences market is expected to witness robust expansion during the period 2021-2027.
Widespread adoption of the internet, alongside integration of Big Data analytics and Artificial Intelligence in mobile applications related to tourism are propelling the growth of global personalized travel and experiences market.
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In this regard, Statista reported that the number of internet users in the world is expected to increase from 4.5 billion in the year 2020 to 5.3 billion in the year 2023.
Moreover, an increase in digitization leading to ease of booking & offers, and strategies focused on offering personalized travel and experience deals tailored to the needs of tourists by service providers are likely to further accelerate industry development in the forthcoming years.
Despite the positive outlook, changing socio-economic conditions is anticipated to impede the progress of the market during the forecast period.
Based on service type, the marketplace is segmented into adventure travel, in-flight personalization, cruise lines personalization, in-hotel personalization, and others. In terms of modes of booking, worldwide personalized travel and experiences industry is divided into offline, and OTA platforms.
Concerning age group, the business sphere is segregated into baby boomers, millennials, generation X, and others. Based on purpose, the market is classified into business, and leisure.
From a regional standpoint, Asia Pacific region is poised to account for a major market share during the period 2021-2027, due to the growing travel & tourism industry, and increased usage of internet in the region.
The competitive landscape of global personalized travel and experiences market is defined by companies such as Best Western International, Inc., KLM Royal Dutch plc, Iberia LAE SA, Carnival Corporation & plc, Delta Air Lines, Inc., Princess Cruises, Expedia Group, Inc., Easyjet plc, Club Family Hotel SRL, and Virgin Hotels among others.