According to the research report titled ‘Potato Protein Market Size By Type (Isolates, Concentrates), By Application {Food & Beverage (Meat Analogue, Dairy-Free, Confectionary, Bakery, Processed Foods, Functional Foods), Feed} Industry Analysis Report, Regional Outlook, Growth Potential, Price Trend, Competitive Market Share & Forecast, 2021 – 2027’, available with MarketStudyReport, global potato protein market is expected to record considerable gains during 2021-2027.
 

Surging disposable income, shifting preferences towards confectionary snacks, and growing popularity of vegan diet are some of the key factors driving the growth of global potato protein market. The number of people opting for plant-based diet has grown significantly off late due to its eco-friendliness and healthy nature as compared to meat and dairy products.

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For those unaware, potato protein is a plant-based protein which is produced along with starch. Usually found in powder form, the protein content is found to be around 78%. The product is known to have several functional properties such as fat absorption and water dissolving.

Potato protein also has exceptional foaming, gelling as well as emulsifying properties as compared to exclusive animal proteins such as egg white, yoks, gelatin, caseinate, and whey. Thus, growing popularity of potato protein in confectionary items including egg-free dressings, meat and meat analogues, ice cream and toppings, and non-dairy cheese is stimulating the overall industry outlook.

Speaking of the application spectrum, the meat analogue segment is predicted to expand significantly during the study period, primarily driven by collective inclination towards vegan diet.

Meanwhile, the report cites that the confectionary segment is also likely to account for a prominent market share by the end of the forecast period, owing to growing disposable income and rising popularity of snacks.

From the regional point of view, the potato protein market share in Latin America is likely to register considerable growth during the study period. Even Middle East & Asia market is deemed to emerge as a major revenue generator for the market participants by 2027.

The major companies operating in global potato protein market are PPZ Niechlow, Bioriginal Food and Science Corp., AGRANA Group, PEPEES Group, AKV Langholt AmbA, KMC Ingredients, Omega Protein Corporation, Roquette Freres, Emsland Group, and Avebe.