According to the research report titled ‘Prenatal Vitamin Ingredients Market Size By Product (Vitamins [Vitamin A, Vitamin B1, Vitamin B3, Vitamin B5, Vitamin B6, Vitamin B7, Vitamin B9, Vitamin B12, Vitamin C, Vitamin D, Vitamin E, Vitamin K], Calcium, Iron, Zinc, EPA/DHA, Magnesium), By Form (Capsule, Powder, Tablet, Liquid, Gummies, Softgel), By Function (Neural & Brain Development, Gut Health, Bone Health, Nutrition, Weight Management), Regional Outlook (U.S., Canada, Mexico, Germany, UK, France, Italy, Spain, Russia, China, India, Japan, South Korea, Australia, Brazil, Argentina, South Africa, Saudi Arabia, Qatar), Application Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2025’, available with Market Study Report, the global prenatal vitamin ingredients market is expected to surpass USD 80 million by the year 2025.
 

According to the report, rapid expansion of nutraceutical industry coupled with increasing awareness pertaining to balanced nutrition among pregnant women are driving the prenatal vitamin ingredient market growth. Prenatal supplements comprise of various ingredients such as EPA/DHA, zinc, iron, magnesium, calcium, and vitamins which help meet the nutritional gaps in the diet of pregnant women. Shifting focus towards healthy growth of the fetus along with rising prevalence of premature births are aiding the expansion of the market.
 

As per product type, the report cites that vitamin B9 segment is presumed to grow with a rate of 5% by the year 2025. The growth is attributed to increasing awareness regarding preterm delivery, low birth weight, gestational diabetes and pre-eclampsia in pregnant women.
 

In terms of form, the tablet segment held 35% share of prenatal vitamin ingredients market in 2018 due to advancements in production of tablets. Meanwhile, softgel and gummies segment is expected to register substantial growth owing to the ease of use of these products.
 

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Based on product function, the report states that neural & brain development segment is predicted to hold 34% share of prenatal vitamin ingredients market during the forecast period. This type of product provides all the essential nutrients as well as helps to maintain bone health, gut health, and weight management. Growing inclination towards optimal fetal development and pregnancy health in tandem with rising prevalence of neural tube defects in newborns are stimulating the industry outlook.
 

New Chapter Inc., Matsun Nutrition, Twinlab Corp., Biotics Research Corp., MegaFood, Church & Dwight Co. Inc., Garden of Life, Deva Nutrition, Pharmavite, Zahler and Rainbow Light are the prominent companies operating in the prenatal vitamin ingredients market.