March 04, 2021
According to the research report titled ‘Global Probiotic Drinks Market Size study, by Product (Dairy-based and Plant-based), by Distribution Channel (Offline and Online) and Regional Forecasts 2020-2027’, available with Market Study Report, global probiotic drinks market was remunerated at USD 13.65 billion in 2019 and is expected to amass USD 21.9 billion over the forecast period 2020-2027, registering 6.1% CAGR throughout.
Technological advancements and increasing health awareness are the key factors propelling global probiotic drinks market growth.
For those unfamiliar, probiotic drinks are made up of bacteria and yeast that are beneficial to the digestive system. They help to move food through gut by influencing the nerves that regulate gut movement, which enhances gut health and keeps the immune system healthy.
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Probiotic drinks preserve the normal balance of organisms in the intestines and can be used to treat and avoid GI (gastrointestinal issues), including irritable bowel syndrome and diarrhea.
Innovative product launches and other planed alliances by major contenders is further augmenting worldwide probiotic drinks industry share. Citing an instance, Yakult Honsha Co. Ltd., a Japanese company, introduced Yakult probiotic drink which is fat-free in January 2019, expanding the company's product range in the European market.
In addition, Harmless Harvest Inc. released a new probiotic beverages range in San Francisco in January 2017. These drinks comprise organic coconut with no added stabilizers, thickeners, or artificial additives, which benefits the digestive and immune systems and appeals to health-conscious consumers. The flavors available are Blueberries & Acai, Mangos & Acerolas, Strawberries, and Original.
Speaking of the negatives, hefty research & development costs for developing new probiotic strains is likely to impede the industry expansion over the study period.
Based on product type, global probiotic drinks market is split into plant-based, and dairy-based. With respect to distribution channel, the industry is bifurcated into online, and offline.
Citing the geographical scope, Asia Pacific presently holds considerable portion of global probiotic drinks market share and is projected to expand through 2027, owing to mounting demand for nutritional food products and probiotics, along with rising disposable income, and growing technology base.
Major contenders in global probiotic drinks market sphere are Nestle SA, Lifeway Foods Inc., Fonterra Co-operative Group, Bio-K Plus International Inc., Harmless Harvest Inc., NextFoods Inc., PepsiCo, GCMMF (Amul), Danone S.A., and Yakult Honsha Co. Ltd.